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1. When projecting a market climate, the first thing you want
to do is look at what the climate has been in the past and what it is
currently. Using the acronym SWOT, what climate would Southeastern Oklahoma State University face if we added
women?s golf?

2.Reflecting on the management aspects in the day-to-day
operations of interscholastic and intercollegiate athletics, how are they alike
and how are they different?

3.List and explain the 10-step marketing plan using an
original example.

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