VSU The Promotional Expense Dollars for Radio & Point of Sale Analysis

Description

Your organization has collected monthly sales data on one product along with the promotional expense dollars for radio, newspaper, TV, and Point of Sale ads spent in advertising the company?s product. Your task is to conduct descriptive analytics on a sample data set named prod_sales.csv. The variable names can be found in the first row of the file.

You are expected to perform the appropriate descriptive statistics tests and prepare the appropriate tables, charts, and graphs needed to describe data. After conducting the descriptive statistics tests, you must provide two business questions that this data is capable of answering and alternate and null hypotheses for each business question.

Submit the following items for this assignment:

Screenshots of the results for each statistical

test

including any charts, graphs, and tables.

Two business questions including how this data can answer the questions

Alternate and null hypotheses for each business question

Analysis of potential relationships in the data that should be investigated further.

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VSU The Promotional Expense Dollars for Radio & Point of Sale Analysis

Description

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