Case 12: Pfizer (pp. C-163-174). Read the case and use the entire case analysis framework for your analysis report. You will submit a written case analysis report. This report needs to be single-spaced, Calibri size 12 font.
IMPORTANT: Make sure to read the case attached and use the rubric attached as the outline of the paper. The professor wants everything from the rubric included in the paper. For example: Strategic profile and case analysis, external situation analysis, internal situation analysis, SWOT analysis, strategy formulation, strategic alternative implementation, and process issues (See rubric ATTACHED for more details). Also, make sure to write the analysis on Pfizer based on the time the case was written, NOT Pfizer TODAY.
Overall, this paper needs to be based only on the article attached as well as the rubric attached!
Thank you so much!Analysis Section Comments
Strategic Profile and Case Analysis Purpose: Identify the key facts of the case and show how they lead to a particular focus for your case analysis. List the key elements of the situation: people, places, activities, and contexts, and discuss the level of uncertainty associated with the information about the case.
Situation Analysis – External:
A.Review all seven of the general environmental categories (technological, demographic, economic, political/legal, sociocultural, global, and physical environment trends), looking for opportunities and threats that could impact the organization.
B.Use Porter’s Five Forces model to analyze the company’s industry.
C.Identify key competitors and analyze their strategies, core competencies, and competitive response.
Situation Analysis – Internal:
A.Review factors within the company that are critical to the strategy of the firm and classify them as strengths or weaknesses.
B.Use a value chain analysis to determine which parts of the company’s operations add value, and which do not
C.Where relevant, use the data in the case to analyze the financials and business operations using the appropriate financial analytic ratios on pp. C11-C12
SWOT Analysis: Compare strengths, weaknesses, opportunities, and threats for the company, and show how they are related. What actions should the company take to maximize the strengths and opportunities, while minimizing the weaknesses and the threats?
Strategy Formulation: Identify at least three or four business-level or corporate strategies that will help the company to develop a competitive advantage in the future. Explain the advantages and disadvantages of each strategy, select the strategy that you feel is most likely to benefit the company, and explain the reason for your decision using facts from the case, outside research, and theoretical information. Support your analysis and decisions with financial data and analytics (pp. C11-C12).
Strategic Alternative Implementation: Provide a complete and detailed analysis of the steps that must be taken to put the strategy into practice, including structural, leadership, control, incentive, and other changes. Alternatives and recommendations should flow from SWOT analysis and be explained in light of it.
Process Issues: Make the presentation logically consistent. Be sure that all areas mentioned above are covered, and that different pieces of the presentation do not contain overlapping information. Review the presentation to be sure that it has a comprehensive analysis and clear links between environmental/internal factors and recommendations.
