SOLVE THE FOLLOWING QUESTIONS IN CONTEXT TO DIAPERS(PRODUCT) AND MALAYSIA(COUNTRY)
SO BASICALLY THIS IS A “MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS”.
I. Introduction
II. The product
A. Evaluate the product as an innovation as it is perceived
by the intended market
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
B. Major problems and resistances to product acceptance
based on the preceding
evaluation
III. The market
A. Describe the market(s) in which the product is to be sold
1. Geographical region(s)
2. Forms of transportation and communication available in
that (those) region(s)
3. Consumer buying habits
a. Product-use patterns
b. Product feature preferences
c. Shopping habits
4. Distribution of the product
a. Typical retail outlets
b. Product sales by other middlemen
5. Advertising and promotion
a. Advertising media usually used to reach your target
market(s)
b. Sales promotions customarily used (sampling, coupons,
etc.)
6. Pricing strategy
a. Customary markups
b. Types of discounts available
B. Compare and contrast your product and the competitions
product(s)
1. Competitors product(s)
a. Brand name
b. Features
c. Package
2. Competitors prices
3. Competitors promotion and advertising methods
4. Competitors distribution channels
C. Market size
1. Estimated industry sales for the planning year
2. Estimated sales for your company for the planning year
D. Government participation in the marketplace
1. Agencies that can help you
2. Regulations you must follow
IV. Executive summary
Based on your analysis of the market, briefly summarize
(two-page
maximum) the major problems and opportunities requiring
attention in
your marketing mix, and place the summary at the front of
the report.
V. Sources of information
VI. Appendixe
UPLOADING THE “ECONOMIC ANALYSIS” FOR EXAMPLE.
I want the assignment with the same features and format, please do add graphical information.
