Sway Motorsport Bike
Houston TX
Part Two:
SWOT
Use the information obtained from the Environmental Analysis in Part One to develop a SWOT analysis. This may be presented in table or bullet form but should provide substantiation for your assertions. For example, if you say that increasing incomes provides an opportunity for your product to expand into other regions provide the statistics that support that income is indeed increasing.
Segmentation Strategies
What types of segmentation strategy will be employed? (eg. Geographic, psychographic, behavioristic, demographic). Most companies utilize multiple segmentation strategies. Identify all applicable strategies and provide substantiation for your assertions.
Target Market
For each type of segmentation strategy employed, describe the segments the retailer targets. For example, if the company employs geographic segmentation, what regions of the country does it operate in and what differences exist between segments? Does the retailer’s segments differ from those targeted by its primary competitors? How so?
Regardless of the segmentation strategy chosen, describe the demographics for your typical user. What are the size and growth rate for your target market in the cities selected for this marketing plan?
What impact will forecasted trends in the size, age, profile, and distribution of population have on the company? How will the changing nature of the family, the increasing importance of technology in both professional and personal use, and changes in the ethnic composition of the population affect the company? What action has the company taken in response to these developments and trends? Has the company reevaluated its traditional products and expanded the range of specialized offerings to respond to these changes?
What benefits does the organization offer to each segment? How do these benefits compare with benefits offered by competitors?
Remember that this is not to be based on your opinion but on research.
