Discussion and Reflection
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Chapter 2. Customer Behavior.
Initial Postings: Read and reflect on the assigned readings for the week. Then post what you
thought was the most important concept(s), method(s), term(s), and/or any other thing that you
felt was worthy of your understanding in each assigned textbook chapter.Your initial post should
be based upon the assigned reading for the week, so the textbook should be a source listed in
your reference section and cited within the body of the text. Other sources are not required but
feel free to use them if they aid in your discussion.
Also, provide a graduate-level response to each of the following questions
As a result of a current flaw in the industry, many new companies are founded. Identify a
common customer issue in a specific industry. What adjustments could you make to better serve
your customers (while also increasing your profit margins) if you were to enter that market?
Take a swig and see if you like it. When it comes to soda, Pepsi is better than Coke, bottled
water is better than tap water, and a nice bottle of wine is better than the boxed stuff. Discuss the
level of knowledge and surprise that the participants have.
[Your post must be substantive and demonstrate insight gained from the course
material. Postings must be in the student’s own words – do not provide quotes!]
[Your initial post should be at least 450+ words and in APA format (including Times New
Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion
thread then attach a Word version of the paper for APA review]
Submitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59
p.m. EST.
Discussion and Reflection
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Response to Other Student Postings: Respond substantively to the post of at least two peers,
by Friday, 11:59 p.m. EST. A peer response such as “I agree with her,” or “I liked what he said
about that” or similar comments are not considered substantive and will not be counted for
course credit.
[Continue the discussion through Sunday,11:59 p.m. EST by highlighting differences between
your postings and your colleagues’ postings. Provide additional insights or alternative
perspectives]
Evaluation of posts and responses: Your initial posts and peer responses will be evaluated on
the basis of the kind of critical thinking and engagement displayed. The grading rubric evaluates
the content based on seven areas:
Content Knowledge & Structure, Critical Thinking, Clarity & Effective Communication,
Integration of Knowledge & Articles, Presentation, Writing Mechanics, and Response to Other
Students.
Discussion and Reflection
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