The a-s-s-e-s-s-m-e-n-t will be 2000 words long. Please see the questions shown in the screenshot. I will send you all info after hired, eg PPTs, student access etc. Please send a draft in [12hrs-1 day time, day 2, and day 3 as well] Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1-day max)Sample Creative Brief Questioins
What is our challenge?
Who is the target audience?
Demographic: gender, income, region, age, and marital status
Lifestyle: pattern of living that shapes how and why people choose to spend their time and money; people?s passions and interests
Media: on which media channels does the target audience spend most of their time?
Consumers or customers: people who don?t use the brand; people who do use the brand?infrequently, regularly, heavily
What does the target audience currently believe about the brand or group?
What would we like them to believe? Why would they believe this? What is the ?Reason to Believe?(RTB: why should the target audience have confidence in the advertising claim?
Which facts or evidence will assist us in influencing the audience?
What is the key emotion that will facilitate a conversation with the audience?
What is the call to action? What do we want the audience to do after engaging with the advertising?
What is the single most important takeaway?
What area teh specific requirements? Guidelines?
What is teh budget?
