An in-depth analysis of Costco and its customers must include the below points.
– Segmentation (entire market not just tarfets)
– Mutually Eclusive and collectively exhaustive (why)?
– bases (geographic, demographic, psycographic, behavioristic
– customer motivations
– unmet needs
Market/Submarket Analysis
– Market size
-emerging submarkets
– market and submarket growth
– market and submarket profitability
-cost structure
– distribution systems
-trends and developments
-key success factors
