1. One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a me too pizzeria and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa Johns, Little Cesars etc.) small independent shops and some grocery stores. It is a proven product and does not come with a very high sticker price. Is there any truth to the potential investors comment? Is the lack of uniqueness going to hurt Georges chances of success?
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