GSBS6003 Globalisation – Individual case study analysis (30%)
PEST AND FOREIGN DIRECT INVESTMENT
Case Overview – This assignment is intended to give you an opportunity to apply some key concepts from this
course in a real-world context. Specifically, you are required to select a country of your choice (not your
home country), review the country’s PEST and critically discuss the country’s attractiveness or
otherwise for foreign direct investment.
Learning Objectives – This assignment requires you to explore and evaluate the costs and benefits of FDI with
respect to your selected country in particular and host economies in general. It therefore, fulfils broad learning
objectives related to this course. However, the primary learning objective of this assessment task is to appreciate
the macro-economic causes of growth in an economy and the subsequent and/or consequential influence on
FDI. Through an analysis of the political economy in this context, this assessment is also designed to evaluate
your ability to apply your understanding of the political economy and country attractiveness for investment.
Advice – Remember that the political economy stresses that the PEST systems of a country are interdependent;
they interact and influence each other, and in doing so they affect the level of economic well-being. The study of
the PEST highlights the combined effect of factors in assessing the economic wellbeing of a country and
subsequently that country’s attractiveness as a destination for foreign direct investment. In light of this, it is
expected (and even encouraged) that you will overlap and integrate your discussion around the different
components of PEST. You will find that Chapters 6 and 7 in your textbook are an excellent initial source of
information: Hill, CL et al (2019), Global business today: Asia-Pacific Perspective, 5th Edition, McGraw-Hill
Education Australia (you will need to log into the library website with your student ID to access this resource).
Formatting, submission and word count –
• Submit your assignment in size 12 font (Arial or Times New Roman) and 1.5 line spacing.
• You are required to submit this assessment electronically through Turnitin. No hardcopies are required.
• The word count of your case study analysis is 1200 words +/- 10%. You are required to demonstrate
your ability to keep within the recommended range of words while still providing a comprehensive
analysis of the case. If you go above the maximum word count you will be penalised.
• Your reference list should include at least 5 academic references and you should refer to these in the
text of your case study through citations.
Marking Criteria (second column) – the following marking criteria and marking rubric will be utilised when
grading this assessment. A more detailed explanation of these marking criteria will be provided during class.
GSBS6003 Globalisation – Individual case study analysis (30%)
If you have questions about any of the criteria in this rubric, please raise them during class or in
the Assignment 1 FAQ Discussion Forum in Canvas.
Marks Criteria Unacceptable Acceptable Good Very Good Excellent
10 Knowledge and comprehension of key characteristics of the PEST of the selected country
Identifies and understands few key aspects of the PEST of the selected country
Identifies and understands some key aspects of the PEST of the selected country
Identifies and understands most key aspects of the PEST of the selected country
Identifies and understands all key aspects of the PEST of the selected country
Identifies and demonstrates an integrative understanding of all key aspects of the PEST of the selected country
10 Critical analysis of data in the context of the country’s attractiveness for foreign direct investment (FDI)
Incomplete or little appraisal of how identified aspects of the
PEST influence
FDI
Some, but inconsistent appraisal of how identified aspects of the political economy influence FDI
Consistent appraisal of how identified aspects of the PEST influence FDI
Consistent and in-depth appraisal of how identified aspects of the PEST influence FDI
In-depth and well synthesised appraisal of how all aspects of the PEST influence FDI
5 Communication of case analysis is presented in a logical and well organised manner as per the case analysis task.
Unclear introduction and conclusion and uneven or illogical discussion of key aspects of the PEST of the selected country
Clear introduction and conclusion, with some organisation around the PEST, but uneven discussion of key issues.
Some organisation and balanced discussion around key issues relating to the PEST, but not developed coherently.
Develops coherent and even discussion of all key aspects of the PEST with a clear overall organisation.
Develops discussion cogently, with even and integrated discussion of all aspects of the PEST which connects ideas with effective transitions throughout.
5 Writing General – language and grammar and referencing.
Sentence structure and grammar inadequate for clarity and/or incomplete referencing of sourced material.
Sentence structure and grammar adequate, but errors cause distraction and/or errors in referencing.
Sentence structure and grammar adequate, with minor errors that do not distract reader from the main message.
Sentence structures and grammar are good with correct referencing of all sourced material.
Employs words with fluency for ease of reading. Writing and references are essentially error free.
