Description
Assignment Instructions
Outline + Audience Analysis for Persuasive Speech
This is a two-part assignment that you will turn in using one file: Audience Analysis & Persuasive Speech Outline.
Choose one of the following scenarios as the basis for both Assignments in Modules 5 & 7.
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Scenario 1: Imagine that you have been invited to an upper-level management meeting at the company that you work for (currently or one you hope to work for). You are going to deliver a persuasive speech to persuade the management team to either change a policy or add a specific resource to their company budget.
or - Scenario 2: Imagine that you have been invited to deliver a speech at a town hall meeting. You are going to deliver a persuasive speech to persuade citizens in your community to vote yes toward the allocation of city funds towards a project or cause that you believe will benefit all members of your community.
Part 1: Audience Analysis (DUE MODULE 5)
Based on the scenario you chose for your persuasive speech for this class, analyze your audience. Describe your audience and determine how you might tailor your content to appeal to your specific audience. Full sentences are not required in your Audience Analysis.
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Re-read Chapter 11 from your online textbook and the
Six Minutes blog posts by Andrew Dlugan
to help you understand more fully what is required in your analysis. -
Complete the provided template based on your analysis.
- Audience Demographics: complete both columns at least half of the criteria.
- Audience Attitudes: complete both columns for the one criterion.
- Audience Expectations: complete both columns at least half of the criteria.
Part 2: Persuasive Speech Outline (Using Monroe?s Motivated Sequence) – The outline is due in Module 5. The speech itself is due Module 7
Create a complete preparation outline using the template provided, using the five steps of Monroe?s Motivated Sequence (Attention, Need, Satisfaction, Visualization and Action) in order in your outline.
- Re-read the information in the Module 6 Lecture Notes to help you understand more fully what Monroe?s Motivated Sequence is and how to use it. (Be sure to watch both videos, too.)
- Use full sentences throughout your outline.
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Your Supporting Materials should have a full sentence each, plus an APA-formatted in-text citation for each. (See Purdue?s Online Writing Lab article
In-Text Citations: The Basics
for assistance.)- If you use phrases or sentences word-for-word from one of your sources, you must put quotation marks around the words and also provide an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
- If you paraphrase material from a source, you will still need to include an in-text citation. (Not doing do is a form of plagiarism, which will cause you to earn zero points on the assignment.)
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All sources that you cite in your outline should have a corresponding entry on your Reference page. (See Purdue?s Online Writing Lab article
Reference List: Basic Rules
for assistance.)
[Student Name]
[Student Identification Number]
SP180 Principles of Public Speaking
Assignment 5: Audience Analysis and Outline
[Date of Submission]
AUDIENCE ANALYSIS
[Topic or title of your speech]
[Describe your audience in 20 or fewer words]
For five or more of these demographic criteria, complete the
two columns on the right.
Audience Demographics (see pages 58-62 in textbook)
Criteria
Average age
Age range (youngest ?
oldest)
Generational group (choose
from: Traditionalists, Baby
Boomers, Generation X,
and/or Millennials?)
Proportion of males and
females
Relational arrangements
(choose from: married,
single, divorced, and/or
domestic partnership?)
Cultural groups and in what
proportion
Socioeconomic composition
Occupations
Religious groups
Describe your audience
based on the criteria in
left column
How might you tailor your
content to appeal to your
audience?
Complete the two columns
on the right.
Audience Attitudes (see pages 62-63 in textbook)
Criterion
Describe your audience
Choose from the
following: Highly
favorable, mostly
favorable, neutral, mostly
unfavorable, mostly
unfavorable
[use one of the
favorability terms in the
cell to the left]
How might you tailor
your content to appeal to
your audience?
For three or more of these audience
expectation criteria, complete the two
columns on the right.
Audience Expectations (see pages 63-64 in your textbook)
Criteria
Describe your audience
How might you tailor
your content to appeal to
your audience?
Is their attendance
mandatory or voluntary?
What do they know about
your topic?
What do they think about
you?
What is the history of your
audience as a group?
What is the program
surrounding your speech?
NOTE: This Audience Analysis Worksheet was inspired by one shared by Andrew Dlugan on his Six Minutes blog
(http://sixminutes.dlugan.com/audience-analysis/ ).
[PERSUASIVE SPEECH OUTLINE USING MONROE?S MOTIVATED SEQUENCE ? Replace this with
the title of your speech]
I.
II.
Introduction (Attention)
A.
Gain Attention:
B.
Establish Your Credibility:
C.
Central Idea:
D.
Preview Your Main Points:
Body of the Presentation (Need, Satisfaction & Visualization)
A.
B.
C.
III.
Need: [Exactly what is the problem with the current situation?]
1.
Supporting material: [Supporting material should include statistics, or
research from credible sources. Each source must be referenced in your
speech. For example you would say, “According to the US Bureau of
Labor Statistics….” or “In the February 2016 issue of Forbes Magazine, Bill
Gates said, ‘….? Any source that you reference in your speech must
appear in the reference list]
2.
Supporting material:
Satisfaction: [What it will take to resolve the need?]
1.
Supporting material:
2.
Supporting material:
Visualization: [What will life be like once this need is satisfied? Be very
descriptive.]
1.
Supporting material:
2.
Supporting material:
Conclusion (Action)
A.
Briefly Summarize Your Main Points
1.
2.
3.
B.
Conclude with a Call to Action: [What do you want your audience to do NOW as
a result of listening to your speech? Be extremely specific with your Call to
Action]
1.
2.
REFERENCES
[List your references here in APA style and in alphabetical order based on the author?s or
authors? last name. Notice that you will use a hanging indent for the formatting. Visit
the Ashworth College Learning Resource Center or the Purdue Online Writing Lab for
more specifics on creating your reference list.]
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