Capella University Business Plan Model Discussion

Earnest Dixon JR
Final Business Model Canvas
Submission Ide: 8ac28640-bcf7-4bf6-9d5a-a4c32403f76d
Summary
? 797 Words
22%
SIMILARITY SCORE
6 CITATION ITEMS
4 GRAMMAR ISSUES
0 FEEDBACK COMMENT
Internet Source 0%
Institution 22%
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Earnest Dixon, Jr
ENT-436
February 13, 2022
? Potentially missing comma: 2022 ? 2022,
Professor Matthews
Business Plan Model Summary
This business model canvas aims to study how we might apply human-centered design
and technical advancements to solve real-world business challenges, notably in the transportation
industry. As a result of this revised hypothesis, the frequency of drunk-driving occurrences will
reduce by 5.6 percent when ride-sharing applications are used in mainstream culture (Wang et
al., 2017). This business model canvas will include an assessment of the most important concepts
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for partners, key resources, key activities, value propositions, customer connections, customer
groups, channels, cost structures, and revenue streams in the company.
Key Partners
Ride-sharing apps will reduce the amount of drunk-driving incidents if they are
introduced into mainstream society (Chaudhry et al., 2018). Experts in Information Technology
who will create, enhance, and make the app’s interface simple to use. Because all intended users
will be slurring their words on their phones, usability is a top priority. Other partners will include
bar owners and club owners. To be useful to its intended audience: the website should be simple
enough for them to find a nearby ride to share and be home instantly. The proprietors of bars and
clubs are vital partners since they are the ones who will be given the customer’s car keys. Before
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the customer’s automobile is delivered to their home, they make sure that the correct people pick
it up and sign an agreement document. This will reduce the risk of a customer’s vehicle being
? Passive voice: vehicle being stolen by
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stolen by thugs after they’ve left the bar with their drunken clients’ automobiles or personal
goods.
Key Activities
All android and IOS phone platforms will be available via Google Play Store and Apple
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Store and on the Windows and Mac versions for club and bar owners. Users will also be trained
to use the ride-sharing app designed by this business model to make it more user-friendly. All of
these operations are done to guarantee that the newly designed app will work smoothly and
ensure that the consumers and other stakeholders, such as the sober driver appointed to carry a
person home after a night of drinking, have a seamless transaction with each other.
Key Resources
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IT professionals, bar and club owners, smartphone and computer users, and frequent bar
and club drinkers are all critical to the success of this business model. For this business model to
be properly executed, each previously mentioned resource plays a critical function (Greenwood
& Wattal, 2017). Integrating these resources will ensure that drivers get home safely, their
? Spelling mistake: Wattal ? Fatal
vehicles are delivered safely, and the incidence of drunken driving incidents is greatly decreased
in the long run.
Value Proposition
There were two primary value propositions that this approach focused on. First, it makes
use of the widespread availability of cellphones to create a low-cost, safe, and guaranteed way
for drunken people to travel home (Wattal & Greenwood, 2016). Second, operators of bars and
? Spelling mistake: Wattal ? Fatal
clubs must guarantee that their regular and loyal clients get home safely and protect their
automobiles from drunk driving accidents.
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Customer Relationships
Providing a secure, affordable, and convenient means of returning home after a night of
drinking with friends is the focus here (Dills & Mulholland, 2018). There will be no drunken
driving for these clients. As an added benefit, the transaction process is simplified thanks to the
use of a cashless method of payment.
Customer Segments
For this business model, habitual club and bar-goers will profit from the ride-sharing
application, which enables them to leave their vehicles at the bar, share a trip home with a sober
and competent driver, and still have their cars brought the next morning securely.
Channels
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During the development of this company model, mobile phones and laptops will be
employed as communication channels. These smartphones will also communicate between the
client and their driver and the club owners and those contracted to transport the client’s
automobiles to their residences.
Cost Structures
Rebuilding computers and phones and the costs of running the firm and purchasing spare
components are all part of this model’s cost structures.
Revenue Streams
Customers’ subscriptions and firms’ subscriptions to transport their clients’ automobiles
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securely to their houses will be the main sources of revenue. Ride-sharing services will need a
fee from customers. Companies who supply automobiles to the clients must also pay a one-time
registration cost ($100).
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References
Chaudhry, B., El-Amine, S., & Shakshuki, E. (2018). Passenger safety in ridesharing
services. Procedia computer science, 130, 1044-1050.
Dills, A. K., & Mulholland, S. E. (2018). Ride-sharing, fatal crashes, and crime. Southern
Economic Journal, 84(4), 965-991.
Greenwood, B. N., & Wattal, S. (2017). Show Me the Way to Go Home: An Empirical
Investigation of Ride-Sharing and Alcohol-Related Motor Vehicle Fatalities. MIS
Q., 41(1), 163-187.
Wang, X., Ardakani, H. M., & Schneider, H. (2017). Does ride sharing have social benefits?.
Wattal, S., & Greenwood, B. N. (2016). Ridesharing apps really reduce drunk driving
fatalities. LSE Business Review.
Earnest Dixon JR
Final Business Model Canvas
Submission Ide: 20227520-5f82-46f9-b2e0-4a5d2da7b392
Summary
?
650 Words
92%
SIMILARITY SCORE
2 CITATION ITEMS
10 GRAMMAR ISSUES
0 FEEDBACK COMMENT
Internet Source 0%
Institution 92%
Key
PartnershipsKey
ActivitiesValue PropositionCustomer RelationshipsCustomer Segments
Cost Structure
?
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Key ResourcesChannelsRevenue Streams
Business Model Canvas – Intro and Template
What is BMC? ? It is a one-page template summarizing key aspects of business.
What does it look like? ? It is a grid of nine boxes, each one addressing a key aspect of
business (see diagram below).
How do I complete the nine boxes? ? Slide 2 details information required for each box.
Why is it arranged like that? ? Value proposition is critical to success, so it is centered.
The four left-side boxes focus on operations. The four right-side boxes focus on
customers.
What do I do next?
Slide 3 is a blank template for you to complete.
Complete Slide 3 addressing Slide 2 questions.
Template has three bulleted key elements for each box. Your business may have more or
fewer key elements in each box. Add or delete as needed.
Write a summary (just a few words) for each key element.
Save Slide 3 as PDF or PowerPoint document using new ?le name and submit to
instructor.
1
? Use an m-dash.: – ? ?
? Use an m-dash.: ? ? ?
? Use an m-dash.: ? ? ?
? Use an m-dash.: ? ? ?
? Use an m-dash.: ? ? ?
Project Name
Key Partnerships
Who will help you?
Who are the people outside of your organization that you need to work with?
What are the most important motivations for the partnerships that you are seeking?
Customer Relationships
How do you interact?
What relationship does the target audience expect you to establish?
How can you integrate that into your work in terms of cost and format?
Key Activities
How do you do it?
What key activities does your value proposition require you to do internally?
What activities are most important for your distribution channels, customer relationships,
and revenue streams?
Value Proposition
What do you do?
What core value do you deliver to your customer?
What unmet needs are you satisfying?
What problem are you solving?
In addition to the ?nancial value, what higher purpose does your innovation serve?
? in terms of (in, for): in terms of ? in
Customer Segments
Who do you help?
Which customer groups are you creating value for?
Who is your most important customer?
Cost Structure
What will it cost?
What are the most important costs in your work?
What key resources/activities are most expensive?
What are the key deadlines or time constraints?
? Three successive sentences begin wi…: What
Revenue Streams
How much will you make?
For what value are your audiences willing to pay?
What and how do they pay?
How would they prefer to pay?
How much does every revenue stream contribute to the overall revenue?
Distribution Channels
How do you reach them?
Through which channel does your audience want to be reached?
Which channels work best?
How much do they cost?
How can they be integrated into your and your audiences’ routines?
Key Resources
What do you need?
What key resources does your value proposition require?
Where can you obtain these resources?
2
Student
Key Partnerships
Information Technology Experts
Bar owners
Club owners
Customer Relationships
Providing an a?ordable, e?cient, and safe mode of transportation after a night of
drinking with friends.
? obtain (get): obtain ? get
Key Activities
Creating a ride-sharing software that is both e?ective and easy to use
Access to the software via Google Play and Apple Store, as well as Windows and Mac
versions for club and bar owners, is available for all android and IOS phone platforms via
the app.
instructing users on the proper use of a newly constructed application
? Checks that a sen…: instructing ? Instructing
Value Proposition
Providing an inexpensive, safe, and guaranteed way for inebriated people to travel home
through the use of freely available smartphones.
To ensure that their guests return home safely, club and bar operators must also take
care of the safety of their automobiles.
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Customer Segments
Regular bar and club visitors
? Spelling mistake: Runtime ? Ragtime
Cost Structure
Computer repairs
Replacement of lost phones
Runtime costs
Spare parts for gadgets used in the implementation of the project.
Revenue Streams
Subscription by customers ($100 per ride)
Subscription by corporations to deliver client?s vehicles safely to their places.
Distribution Channels
Mobile Phones
Smartphones
Computers
One will need to be connected to the internet only
Key Resources
Information Technology experts,
Bar and club owners-Smartphones and computersRegular bar and club drinkers
Project
3

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