Requirements
Use the APA Style template as a guide for completing this assignment. Delete the notes and fill in the template with your data.
Scholarly paper
Microsoft Word® (DOCX)
Current APA style
Times New Roman Font
12 pt font
Double-spaced lines
Title page
Page headers on all pages
Body of the text
Introduction paragraph
Citations Conclusion
Reference list page
MINIMUM of TWO FULL pages in the body of the text
Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook
Overview
Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.
Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.
Case Study Assignment
Download and utilize the APA Style Template (DOCX) Download APA Style Template (DOCX)
Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline’s management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.
Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission.
Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.
Title of Paper (bold font)
First name, Middle initial(s), and Last name
College of Business, Embry-Riddle Aeronautical University
MMIS 221: Introduction to Management Information Systems
Instructor’s Name
Assignment due date (i.e. March 1, 2020)
Title of the Paper (bold font)
Begin the body of the text with the title of the paper in title case, bold, and centered in the first line. The words in the title of the paper, except for minor words such as “of,” “and,” “the,” etc., must begin with uppercase letters.
The text must be left-aligned, double-line-spaced, with the first line of each paragraph indented by one tab key (0.5 inch). Use headings as needed and appropriate within the text to separate sections and to reflect the organizational structure of the content. Do not start a new page or add extra line breaks when a new heading occurs; each section of the text should follow the next without a break.
Present an introduction paragraph to begin the body of the text.
You must present in-text citations for all data that was borrowed from a source, regardless of whether the data consists of a direct quote or words that have been paraphrased. Review the Writing Style Guide that is linked in the Course Specific Information section of the course for format information and examples of the different types of in-text citations.
Conclusion (bold font)
The conclusion is the last part of the body of the text. Center the word “Conclusion” on the first line of the conclusion in bold font with no italics, underlines, or quotation marks, as illustrated above. The conclusion wraps up what you have been discussing in your paper. After moving from general information in the introduction paragraph to specific information in the body of the text, your conclusion should begin pulling back into more general information that restates the main points of your argument. The following outline may help you conclude your paper. In a general way:
?Restate your topic and why it is important.
?Restate your thesis/claim.
?Address opposing viewpoints and explain why readers should align with your position.
Remember that once you accomplish these tasks, unless otherwise directed by your instructor, you are finished. Simplicity is best for a clear, convincing message. The preacher’s maxim is one of the most effective formulas to follow for argument papers:
?Tell what you’re going to tell them (introduction).
?Tell them (body).
?Tell them what you told them (conclusion).
References (bold font)
Refer to the APA Style Manual (7th ed.) or the following Purdue University OWL website for specific formatting information:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
