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Abstract:

Contributions of Health Marketing to Achieving the Quality of Health Services Within the Hospital Institution of the Health Service

The issue of health services is a focus of attention and focus by the management of hospitals, patients and doctors, and the matter for which every hospital works, as the concept of a hospital has moved from just a place to house and care for patients to a hospital that seeks to meet the needs and desires of patients whose awareness has increased The necessity of obtaining high quality health services, and to obtain their satisfaction and loyalty, use healthy marketing. And we will try in this research to shed light on the influencing relationship between health marketing and the quality of health services