The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021.
Please design a PR program( SOSTAC model) to achieve this SMART objective.
The program needs to include at least 3 activities that can achieve EARNED MEDIA (the involvement of the target audiences + Word of Mouth in social media + coverage in traditional target media).
There is no budget (but keep in mind that budget is not unlimited, and that any investment must be optimized).
http://www.museuxocolata.cat/?lang=en Format This activity must meet the following formatting
requirements:
Font size 12
Double-spaced
1.500 words
Harvard Referencing System
Goal(s) To develop a full Public Relations program following the SOSTAC model.
Learning outcomes
Analyze and apply key concepts and theories of public relations to real world business challenges.
Demonstrate how public relations enhance the relationships between an organization or an individual and their audiences.
Differentiate strategy from tactics.
MIDTERM ASSESSMENT – Design of a Public Relations Program
Written assignment (essay)
Activity brief
BAC211 – FUNDAMENTALS OF PUBLIC RELATIONS Online campus
Professor: Toni Duró | [email protected]
Description
The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021.
Please design a PR program ( SOSTAC model ) to achieve this SMART objective. The program needs to include at least 3 activities that can achieve EARNED MEDIA (the involvement of the target audiences + Word of Mouth in social media + coverage in traditional target media).
There is no budget (but keep in mind that budget is not unlimited, and that any investment must be optimized).
http://www.museuxocolata.cat/?lang=en
Format
This activity must meet the following formatting requirements:
· Font size 12
· Double-spaced
· 1.500 words
· Harvard Referencing System
· pdf only
Goal(s)
To develop a full Public Relations program following the SOSTAC model.
Learning outcomes
· Analyze and apply key concepts and theories of public relations to realworld business challenges.
· Demonstrate how public relations enhance the relationships between an organization or an individual and their audiences.
· Differentiate strategy from tactics.
Assessment
criteria
(Please check out the Rubrics)
