Description
Part II Requirements
1.Stakeholder Analysis
a.Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders
2.Industry Analysis
a.A brief overview and long-term outlook for growth
b.Review industry size, trends, and target market segment.
c.Identify who leads the industry in terms of:
i.Price
ii.Quality
iii.Market share
3.Competitive Analysis
a.Discuss the strengths and weaknesses of each primary competitor.
b.Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.
c.Outline how your product or service measures in the area of pricing and identify your competitive advantage.
d.Prepare a first-year and 3-year sales forecast in dollars and units.
e.Briefly outline your sales and advertising plans.
RUNNING HEAD: PART I OF THE BUSINESS PLAN
1. Company Background
New Technology Industry, Inc. is a corporation that designs and manufactures an attachable
audio mic and speaker to drones. Currently the only external mic option available on the market
do not work well because they are unable to drown out the motor noises and the prop-wash. Our
company has developed propriety technology that throws a fence around those noises and
precisely and clearly captures the sounds around the drone. This is a start-up company that has
developed this technology and patented groundbreaking design software and hardware called
DJM Audio System.
2. Mission Statement
Our business philosophy is to make the desires of our customers our main priority by providing a
hearing experience unlike anything else. We strive to provide short turnaround times,
extraordinary quality, and competitive pricing. With the launch of our patented DJM Audio
System, and the opening of our innovative manufacturing facility, we are positioned to break into
an untapped market and become a future industry leader.
We will execute our company?s strategy to develop an advanced drone audio attachment facility
and invest in the best available machinery in the market that will create a finished product that
meets very precise specifications. Management will set high operational standards and quality
control measures.
Mission Statement:
To expand space intelligence technology through innovative products that allow each of us to
experience the world through the lens of space exploration.
RUNNING HEAD: PART I OF THE BUSINESS PLAN
3. Goals and Objectives
1. Our first main goal is to secure the necessary startup funds within the first 60 days needed to
set up our business. This is our primary focal point at present.
2. Find and rent a proper manufacturing facility within in 3 months of securing funds.
3. Purchase the necessary state-of-art equipment and materials within 2 months.
4. Determine what skilled labor we need and recruit for identified positions within 1 month.
5. Open for business as New Technology Industry, Inc. within 6 months of first goal.
6. Develop a sales forecast and secure contracts
7. Generate enough business and interest to become a profitable business
8. Build a reputation as an industry leader in the world of drone audio equipment
RUNNING HEAD: PART I OF THE BUSINESS PLAN
Goals and Objectives Flow Chart
Our Mission Statement
To expand space intelligence technology through innovative products that allow each of us to
experience the world through the lens of space exploration.
1 GOAL:
Secure the
necessary
startup funds
OBJECTIV
E:
Solicit
crowdfundin
g sites and
secure
outside
investors in
the first 60
days
2 GOAL:
Locate a
proper
manufacturi
ng facility
and sign
lease
OBJECTIV
E:
Search local
areas and
find a
suitable
manufacturi
ng site. Sign
lease within
3 months of
securing
funds
3 GOAL:
Purchase
equipment
and
materials
4 GOAL:
Determine
labor needs
and fill
positions
5 GOAL:
Open for
business
6 GOAL:
Develop
sales
forecast and
secure
contracts
7 GOAL:
Generate
Profits
8 GOAL:
Build
Reputation
OBJECTIV
E:
Look at
businesses
that have
shut down;
buy at a
discount;
work with
engineer to
develop
specialized
equipment 6 months
from 1st goal
OBJECTIV
E:
Recruit from
nontradition
al labor
pools; work
with
HR/recruiter
; be fully
staffed by
XXX
OBJECTIV
E:
Within 6
months of
securing
funds; est.
website;
product
offering
catalog
OBJECTIV
E:
Secure
contracts:
80% of sales
will come
from 6-8 end
users
OBJECTIV
E:
Reach
profitability
within the
middle of
year two
OBJECTIV
E: find a
company to
monitor
reputation
w/ target
audience;
est. good
online
presence
across all
platforms by
the end of 12
months
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