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GSCM206 Managing Operations Across the Supply Chain
Week 1 CASE STUDY
Case Study: Hard Rock Café’s Global Strategy (pp. 55–56) and Pearson Video Library
Watch the Hard Rock Café’s Global Strategy video located in the Pearson Video Library section in the Introduction & Resources area. You can also read more about its strategy on pages 55–56 in your textbook. Once you have watched and read the case study, answer the questions below.
Case Study Questions
Identify the strategic changes that have taken place at Hard Rock Cafe since its founding in 1971.
As Hard Rock Cafe has changed its strategy, how has its responses to some the 10 decisions of OM changed?
The specifications for this Case Study and the grading rubric can found in the Case Study section in the Introduction & Resources area.
Don’t forget to submit your assignment.
 
GSCM206 Managing Operations Across the Supply Chain
Week 2 CASE STUDY
Select one of the following cases.
Case Study: Forecasting at Hard Rock Café (pp. 155–156 and Pearson Video Library under the Introduction & Resources area)
Case Study: Product Design at Regal Marine (pp. 189–190 and Pearson Video Library under the Introduction & Resources area)
Case Study 1 Questions
Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models.
What is the role of a POS system in forecasting at Hard Rock?
Name several other variables besides those mentioned in the case that could be used as good predictors of daily sales in each café.
Case Study 2 Questions
How does the concept of product life cycle apply to Regal Marine products?
What strategy does Regal use to stay competitive?
What are the likely benefits of the CAD technology?
The specifications for these case studies and the grading rubric can found in the Case Study section in the Introduction & Resources area.
Don’t forget to submit your assignment.
 
GSCM206 Managing Operations Across the Supply Chain
Week 3 CASE STUDY
Select one of the following cases.
Quality at Ritz-Carlton Hotel Company (p. 242 and Pearson Video Library under the Introduction & Resources area)
Green Manufacturing and Sustainability at Frito-Lay (pp. 209–210 and Pearson Video Library under the Introduction & Resources area)
Case Study 1 Questions
In what ways could the Ritz-Carlton monitor its success in achieving quality?
Why might it cost the Ritz-Carlton less to do things right the first time?
What are some nonfinancial measures of customer satisfaction that might be used by the Ritz-Carlton?
How could control charts, Pareto diagrams, and cause-and-effect diagrams be used to identify quality problems at a hotel?
Many companies say that their goal is to provide quality products and services. What actions might you expect from a company that intends quality to be more than a slogan or buzzword?
Case Study 2 Questions
What are the sources of pressure on a firm such as Frito-Lay to reduce its environmental footprint?
Identify the specific techniques that Frito-Lay is using to become a green manufacturer.
Select another company and compare its green policies to those of Frito-Lay.
The specifications for these case studies and the grading rubric can found in the Case Study section in the Introduction & Resources area.
Don’t forget to submit your assignment.
 
GSCM206 Managing Operations Across the Supply Chain
Week 4 CASE STUDY
Case Study: Where to Place the Hard Rock Café (pp.363–364 and Pearson Video Library under the Introduction & Resources area)
Case Study Questions
From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)
Why does Hard Rock put such serious effort into its location analysis?
Under what conditions do you think Hard Rock prefers to franchise a café?
The specifications for this Case Study and the grading rubric can found in the Case Study section in the Introduction & Resources area.
 
GSCM206 Managing Operations Across the Supply Chain
Week 5 CASE STUDY
Select one of the following cases.
Case Study 1: Darden’s Global Supply Chains (p. 467 and Pearson Video Library in the Introduction & Resources area)
Case Study 2: Supply Chain Management at Regal Marine (pp. 467–468 and Pearson Video Library in the Introduction & Resources area)
Case Study 1 Questions
What are the advantages of each of Darden’s four supply chains?
What are the complications of having four supply chains?
How do Darden’s four supply chains compare to those of other firms, such as Dell or an automobile manufacturer? Why do the differences exist, and how are they addressed?
Case Study 2 Questions
What other techniques might Regal use to improve supply chain management?
What kind of response might members of the supply chain expect from Regal because they’re partnering in the supply chain?
Why is supply chain management important to Regal?
The specifications for these case studies and the grading rubric can found in the Case Study section in the Introduction & Resources area.
 
 
 
 
GSCM206 Managing Operations Across the Supply Chain
Week 6 CASE STUDY
Select one of the following cases.
Case Study 1: Managing Inventory at Frito-Lay (pp. 525–526 and Pearson Video Library under the Introduction & Resources area)
Case Study 2: Inventory Control at Wheeled Coach (p. 526 and Pearson Video Library under the Introduction & Resources area)
Case Study 3: MRP at Wheeled Coach (p. 596 and Pearson Video Library under the Introduction & Resources area)
Case Study 1 Questions
How does the mix of Frito-Lay inventory differ from those of a machine or cabinet shop (a process-focused facility)?
Why does inventory flow so quickly through a Frito-Lay plant?
Why doesn’t Frito-Lay make all of its 41 products at each of its plants?
Case Study 2 Questions
Explain how Wheeled Coach implemented ABC analysis.
If you were to take over as inventory control manager at Wheeled Coach, what additional policies and techniques would you initiate to ensure accurate inventory records?
How would you go about implementing these suggestions?
Case Study 3 Questions
Why is accurate inventory such an important issue at Wheeled Coach?
Why does Wheeled Coach have excess inventory, and what kind of plan would you suggest for dealing with it?
Be specific in your suggestions for reducing inventory and how to implement them.
The specifications for these case studies and the grading rubric can found in the Case Study section under the Introduction & Resources area.
 
GSCM206 Managing Operations Across the Supply Chain
Week 7 CASE STUDY
Case Study: JIT at Arnold Palmer Hospital (p. 656 and Pearson Video Library under the Introduction & Resources area)
CASE STUDY QUESTIONS
What do you recommend be done when an error is found in a pack as it is opened for an operation?
How might the procedure for custom surgical packs described here be improved?
When discussing JIT in services, the text notes that suppliers, inventory, and scheduling are all used. Provide an example of each of these at Arnold Palmer Hospital.
The specifications for this case study and the grading rubric can found in the Case Study section under the Introduction & Resources area.

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