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Intellectual Property Management
Essay – 1500 words + 3 slide Powerpoint summary
Include bibliography and all sources to be referenced in line with correct academic writing style.
Your submission will be presented to Turnitin – plagiarism checker.

Question:

Discuss the quote below with reference to at least 2 companies, chosen from the automotive, fashion, food, retail or travel industries.
(1500 words)
“IP is at the core of any business and it is IP that can propel an organization to reach new heights. Companies that treat IP as an important and strategic asset will definitely enjoy success over other who do not treat IP as such” (Ryder & Madhaven, Intellectual Property and Business, 2014 pp 1-3)
Summarise your findings in 3 powerpoint slides.

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