5-7 pages essay dealing with “Principles of PR and its role in society”
• Identify TYPE or FUNCTION of PR you find the most interesting
• Why is it interesting to you?
• This section 2-3 pages
• Find an article from a scholarly PR journal (2010-present)
• Article must deal with the specific Type or Function of PR you found interesting
• Detail how and/or what significance the article added to the “Field of PR”
• Detail how and /or what significance the article added to “Your specific focus”
• Add your professional opinion/assessment of the article
• Article helpful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why?
• This section 3-4 pages
• TOTAL 5-7 pages
Remember you must turn in a photocopy of the journal article stapled to the back of your report.