MARKETING MINUTE

Using your worksheet with the 4 P?s of Marketing, do the analysis of how you would work with 3 products from the box, to define the product positioning in the marketplace and how you would increase sales for it. Make sure to outline your use of each of the 4 P?s for each product, and the integrated Marketing messaging you would use in communications concerning the product. Include in your analysis 3 Features to each product and 3 Benefits.MARKETING MINUTE 2
What Do Consumer?s Want? ? Magic Product Box

Watch the segment on Darcy Maguire who joins a new advertising firm. She wants to bring new advertising clients to the advertising company. She creates a box of products for her target clients.

Here is your box of products for Marketing 1311.

Integrated Marketing Communications

Product Place

Price Promotion

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