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MELI MARINE CASEGlobal Business Environment and Analytical Skills Assessment CaseMGT 490C Spring 2015Individual assignment – due in Anderson’s NAU email by 11:59 PM Thursday, April 30Worth 10% of your MGT 490C course grade – Takes the place of the final exam.The PDF case for this assignment is posted on the course J:Drive in the 4ALL FolderYou have been hired by the board of Meli Marine to provide strategic-managementconsulting. Apply your related knowledge to the particulars of the case (Meli Marine: HBS#4426, April 2012) and provide value-added analysis, insights, and recommendations to theboard.Format: a business memorandum of no more than 1000 words of text on no more than 4pages (use standard fonts and margins), including a concise executive summary. Use visual aidsto clarify, simplify, and/or emphasize data or main points, but integrate them within the textrather than as appendices. Your memo should have a professional appearance, be formatted withpage numbers and descriptive headings, and be free of grammatical, punctuation, capitalization,spelling, and other Standard English language usage errors.At minimum*, the memorandum should include the following:A. An executive summary, providing an overview of your analysis and recommendations tothe board as if it were February, 2008.B. Brief statement of the problem/decision/issue. Give a brief overview of the issue as youunderstand it. Remember, they are already familiar with the situation, so just be specificabout the issue as you see it.C. Identification and analysis of the context and your assumptions. A useful model for thiswould be a comprehensive Five-Forces analysis of the industry and Meli’s place within it.D. Identification and analysis of relevant global-business factors (political, economic, social,technological, environmental, and/or legal). Show that you drew from your knowledgebeyond what the case specifies, noting any information you would have found useful thatwas not included.E. Determination of viable alternative strategies (applying content from items C and Dabove) which the company could adopt to address the issue.F. Evaluation of alternatives, with explanation of criteria you used.G. Conclusions based on your evaluation, leading logically to your clear, specificrecommendation.H. Briefly include implementation steps and timelines, with evaluation criteria so the boardwould know how to gauge the success of your recommendation if it were implemented.YOU NEED TO:Identifies relevant global business factors in a clear, accurate and detailed manner.Analyzes global business factors and how they influence business decisions in aclear, accurate and detailed manner.MELI MARINE CASEApplies the analysis to specific business situations in a clear, accurate and detailedmanner; includes strong conclusions and well-reasoned recommendations.*For further content ideas/inspiration, refer to the “Guide to Case Analysis”(http://www.mbadepot.com/content/8395/)

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