Description
Industry Analysis (105 points)
To prepare for this assignment, review Figures 3.3, p.65 from your textbook. Complete an Industry Analysis for two different industries then compare these industries by answering the following questions.
Detail Porter?s Five Forces framework with a graphic representation, like Figure 3.3, (p.65), and a written explanation in relation to the Five Forces for both industries.
Use the results from Porter?s Five Forces framework to explain the reasons why profitability is what it is in the two different industries expressed as high, intermediate, or low.
Explain the structural features of that industry that generate either high or low profitability.
- How are structural changes likely to impact competition and profitability in these industries? Is this industry attractive for investment? Why or why not?
SEU_MGT510
Critical Thinking Assignment Rubric – Module 3
Exceeds
Expectation
Content, Research, and Analysis
17-20 Points
Requirements
Includes all of the
required
components, as
specified in the
assignment.
29-35 Points
Content
Demonstrates
substantial and
extensive
knowledge of the
industry analysis,
with no errors or
major omissions.
29-35 Points
Analysis
Provides strong
thought, insight,
and analysis of
concepts and
applications.
5 Points
Sources
Sources go above
and beyond
required criteria
and are well
chosen to provide
effective
substance and
perspectives on
the issue under
examination.
Mechanics and Writing
9-10 Points
Demonstrates
Project is clearly
college-level
organized, well
proficiency in
written, and in
organization,
proper format as
grammar and
outlined in the
style.
assignment.
Demonstrates
strong sentence
and paragraph
structure, contains
no errors in
Meets Expectation
Below Expectation
Limited Evidence
13-16 Points
Includes most of
the required
components, as
specified in the
assignment.
22-28 Points
Demonstrates
adequate
knowledge of the
industry analysis;
may include some
minor errors or
omissions.
22-28 Points
Provides adequate
thought, insight,
and analysis of
concepts and
applications.
4 Points
Sources meet
required criteria
and are adequately
chosen to provide
substance and
perspectives on the
issue under
examination.
12-9 Points
Includes some of
the required
components, as
specified in the
assignment.
14-21 Points
Demonstrates fair
knowledge of the
industry analysis
and/or includes
some major errors
or omissions.
14-21 Points
Provides poor
though, insight,
and analysis of
concepts and
applications.
3 Points
Sources meet
required criteria
but are poorly
chosen to provide
substance and
perspectives on the
issue under
examination.
5-8 Points
Includes few of the
required
components, as
specified in the
assignment.
6-13 Points
Fails to
demonstrate
knowledge of the
industry analysis
and/or includes
many major errors
or omissions.
6-13 Points
Provides little or no
thought, insight,
and analysis of
concepts and
applications.
1-2 Points
Source selection
and integration of
knowledge from
the course is
clearly deficient.
7-8 Points
Project is fairly well
organized and
written and is in
proper format as
outlined in the
assignment.
Demonstrates
reasonably good
sentence and
paragraph
structure, may
5-6 Points
Project is poorly
organized and
written and may
not follow proper
format as outlined
in the assignment.
Demonstrates
inconsistent to
inadequate
sentence and
paragraph
3-4 Points
Project is not
organized or well
written and is not
in proper format as
outlined in the
assignment.
Demonstrates poor
quality work and is
unacceptable in
terms of grammar,
spelling, APA style,
SEU_MGT510
Critical Thinking Assignment Rubric – Module 3
grammar, spelling,
APA style, or APA
citations and
references.
Total points possible = 105
include a few
minor errors in
grammar, spelling,
APA style, or APA
citations and
references.
development,
and/or includes
numerous or major
errors in grammar,
spelling, APA style
or APA citations
and references.
and APA citations
and references.
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