MGT 510 SEU Module 1 Mc Kinsey & Company Saudi Consumer Questions
by | Mar 12, 2022 | Tnfena
Description
To launch the rich dialogue of what is expected throughout this course, read the following survey, ?Survey: Saudi consumer sentiment during the coronavirus crisis, and apply the concepts of strategy shared in this module to a business in the KSA then in an original post, present well-written answers to the following questions:
McKinsey & Company. (2020, July 2). Survey: Saudi consumer sentiment during the coronavirus crisis.
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-saudi-consumer-sentiment-during-the-coronavirus-crisis
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What is the strategy of the business?
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Why has the strategy been successful?
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From the survey select three changes in consumer sentiment that you think will be most impactful on the KSA company then consider if you think the business will continue to be successful?
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