Read and review the article “A history of schools of marketing thought” which can be found at
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.842.9130&rep=rep1&type=pdf (1000 words)
Read and review the article “A history of schools of marketing thought” which can be found at
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.842.9130&rep=rep1&type=pdf (1000 words)