Saudi electronic university ?Management Thesis Paper

RESEARCH PROJECT
PROPOSAL
On
The effectiveness of digital marketing in promoting government services
By
ABDULMAJEED HAMEED SALEEM ALOTAIBI
Enrolment No. G200002587
Graduate
Business Administration
Administrative &Financial Sc
MGT675
Riyadh-Males
Date of Submission: 12 02 2022
Supervisor Name:
Dr. Mohammed naved
Saudi Electronic University
1. Background
The last two decades have influenced the spread of information and communication
technologies alongside digital connectivity. As a result, governments have been forced to reevaluate the functionality of these network systems. They have been forced to employ the use of
technology to fulfill the citizens’ demands through the different government organizations and
agencies to offer the government services. Besides, the government services provided to the
people have continuously increased with a further need for these services from a central point
rather than a widely dispersed organization.
The core intention of the governments is success in the delivery of services hence
adopting digital systems. On the contrary, the government’s move to migrate to a digital platform
for service delivery is just one part. This can be explained by the fact that adopting digital
marketing strategies does not depend on government backing. Instead, readiness to implement
essential digital government services and service quality quantify government. This research is
based on three relevant theories; Technology Acceptance Model, Expectation Confirmation
Theory, Transaction Cost Innovation Theory.
2. Statement of the problem
Despite the government’s endeavors to invest in technology to provide digital services,
there is still evidence from different levels of government administration (national local) that few
citizens have embraced digital government services applications. There is a high preference for
traditional methods, including in-person visits and phone calls for interaction between citizens
and government officials. Quality of service and user satisfaction are not new in government
services; however, they have not discussed adequately in the digital government implementation.
The gap is highly evident in developing nations. Therefore, it established the research question,
How do digital marketing strategies influence the quality of government services?
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3. Literature Review
We will focus on collective works about the objective in our research to ascertain the
impact of digital marketing strategies crucial for quality government services. We will evaluate
the concepts of digital marketing strategies. Since social media connects many people,
businesses have turned to advertisements through different social media platforms. Phones are
the primary means people access social media by installing other applications to interact.
Facebook, Instagram, Whatsapp, tik-tok, and Twitter are the commonly used social media
platforms people use for communication. Social media allows companies to understand their
consumers; the platforms allow consumers to raise their plights regarding a product and give
reviews regarding customer experiences.
The continuous advancement in social media is attributed to its adoption in various
sectors, and basically, it has created many debates regarding its impact on society. The topic of
social media also contains critical terms and concepts that require attention to understand the
broad environment of the platforms. The keywords include social platforms social media pages.
The concepts in social media include importance and effects, which introduces us to understand
the different contexts of the topic. Summary of various research conducted by different people
regarding the impacts of social media will help us understand the different approaches in
evaluating critical thinking. The future of other aspects in various environments will continue
getting influenced by social media. People are now adopting social media to interact and
promote multiple contents. The future of marketing depends entirely on social media; similarly,
the adverse effects of these platforms will continue hurting the users since not everyone uses
social media for socialization. Others use it to spread hate through online bullying, and if there
are no measures, then the future will be ugly.
Social Media Marketing
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Social media marketing involves the placement of adverts and promotions on social
media platforms such as Twitter, Facebook, and Instagram pages for individuals or companies to
create interaction with the customers. It is a process that allows an organization to promote its
products and services for online consumers. According to Krallman et al. (2016), as of 2013,
there were 1.36 billion Facebook, 150 million Instagram, and 285 Twitter users. Twitter and
Facebook platforms help advertise products and services as they facilitate fundamental time
interactions with clients. The efficiency brought by these platforms helps increase customer
satisfaction and experiences. Dasgupta and Grover (2019) highlight that Facebook and Twitter
allow businesses to promote their products and services to consumers through discounts and
Flash sales. Sajid, 2016 explains that social media sites can be grouped into social networking
sites, enabling users to freely make their profiles, create content, and share them with different
users.
Search Engines Marketing
Puthussery, 2020) defines Search Engine Marketing as the process whereby companies
pay to have their ads on search engines buy purchasing keywords related to their line of business.
Their ads appear to the users upon searching for the keywords that the organization paid for. The
whole arrangement involves the company paying for the SEM only when the users click on their
ads; the process is known as pay-per-click (PPC). Besides, companies can utilize popular
classified adverts on websites such as real estate, beauty, and hiring to promote their products
and services. Zou et al. (2021) explain a variation of the search engine market based on language
differences. As a result of the language difference, Baidu search language is more prevalent in
China while Yandex is popular in Russia. Compared to global search engines, including Google
and Yahoo, these search engines cover a larger market share within the local markets.
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Short Messaging Services
SMS marketing entails a direct message sent to a customer or potential client’s mobile
device. Different organizations apply influential mobile marketing. Mamun (2021) observes that
one advantage of SMS marketing is that the audience usually reads approximately 90% of the
SMS. In addition, short message services marketing is eight times more efficient and appealing
to clients. Due to its efficiency, most agencies or governments prefer it to reach their target
audience.
4. Project Objectives
The main objective of the research is to evaluate the effective digital marketing strategy that
can be employed to promote government services. Research shall be conducted where analysis
of the feedback from many Saudi Arabian citizens will help understand the best digital market
strategy for effective promotion of government services.
5. Target Population (Sampling Technique and Sample Size)
A study population is the total gathering of persons or organizations researchers seek to
analyze. The population of our study was the populace of Riyadh city. This is because the
majority of the government agencies and ministries are based in the capital city. According to
United Nations-World Population Prospects, the population of Riyadh will stand at 7.3 million
persons in 2020. In determining the sample size, we used the Simple random sample where one
hundred residents of Riyadh City were interviewed.
6. Data Collection Approach
A qualitative analysis was used as the data collection approach for the study. One hundred
residents of Riyadh were interviewed. The participants were asked whether the government was
using an appropriate marketing strategy to reach out to them.
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7. Data Analysis
The research employed statistical analysis to evaluate the collected data. The following are the
residents’ questions during the oral interview.
Are you a resident of Riyadh? If yes, have you ever visited any government office for any
government services?How do you access information regarding government services?
Which method that the government uses to reach you is satisfying?
8. Potential Scope of the Project
The results from the study will be used to propose an effective method of digital
marketing that the government of Saudi Arabia can implement to provide services to its citizens.
The research will help elaborate on different types of digital marketing strategies that the
government can employ to deliver services to the public. Besides, it will create confidence in the
effective marketing strategies that are used for different reasons.
9. Project Implementation Plan
Indicate in the form of a Gantt chart, the expected project start date, the duration of some important
phases/activities and also indicate the tentative project end date and total duration of the project.
Please refer to the approved thesis template in case you require further clarification of its content.
Time Frame
Activities
Duration
(Days)
Proposal
( January 2022 to Mid-April
2022 )
16.2.2022
Literature Review
20.3.2022
Data collection
30.3.2022
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Report writing
10.4.2022
Submission of final
Report
15.4.2022
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References
1. Krallman, A., Pelletier, M. J., & Adams, F. G. (2016). @ Size vs.# Impact: Social media
engagement differences amongst Facebook, Twitter, and Instagram. In Celebrating America?s
pastimes: Baseball, hot dogs, apple pie and marketing? (pp. 557-561). Springer, Cham.
2. Dasgupta, S., & Grover, P. (2019). Impact of digital strategies on consumer decision
journey: special. Academy of Marketing Studies Journal, 23(1), 1-14.
3. Sajid, S. I. (2016). Social media and its role in marketing.
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MGT675: Capstone Project
Credit Hours:
3
Contact Hours:
This is a 3-credit course, offered in a 14 week format. The exact number of hours
per week that you can expect to spend on each course will vary based upon the
weekly coursework, as well as your study style and preferences. You should plan to
spend 8-12 hours per week in each course reading material, writing papers,
completing projects, and doing research.
Faculty Information
Faculty contact information and office hours can be found on the faculty profile page.
Course Description and Outcomes
Course Description:
The course is required to be undertaken in the form of a research program in which the candidates will pursue
rigorous applied research on a self-selected topic or problem under the guidance of a faculty member. Essentially,
the project needs to be practical, relevant, and address a problem of great interest to practitioners (corporate),
local or global economy while simultaneously contributing to the body of academic literature. Therefore, while the
project helps to integrate prior MBA courses, and develop students? research skills, it challenges students to
critically reflect, develop, implement, and analyze the business research methods appropriate to any business
setting using a sound scientific approach.
Course Learning Outcomes:
?
?
?
?
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Developing sound solutions and recommendations to business and social problems by researching, analyzing,
synthesizing, and evaluating information using qualitative and quantitative analytical reasoning.
Developing the skills to independently identify a research problem, formulate research designs, and develop
research questions, and a corresponding research strategy or general line of approach.
Developing proficiency in conducting literature review & proposing a theoretical/conceptual framework.
Developing necessary skills to gather, analyze and interpret scientific data.
Developing effective and persuasive written and oral communication skills in expressing ideas, research
findings, and recommendations etc. using a variety of communications skills and tools.
Student Anticipated Actions
The students will:
1. Strictly follow the Approved Guidelines related to preparing and filling the Research Project.
2. For formatting of the thesis, please use the suggested template provided to you at beginning of semester.
The instructions on how to use the template is available within the approved guidelines manual.
3. Develop the proposal for their research project and submit to their supervisors for approval. The approved
template for constructing a research proposal is supplied separately.
4. Perform an extensive review of pertinent literature on a particular topic using both online and offline
scientific sources of literature.
5. Once started, it is advised to timely submit the sections of your report to your designated supervisor. The
supervisor will check your progress and keep you as well as the College informed of whether you are
performing satisfactorily.
6. Check their final thesis for plagiarism by submitting to Plagiarism Software. Students have the utmost
responsibility to adhere to this principle of academic integrity and honesty by ensuring that their report is
plagiarism free. Regarding the rules on plagiarism, please refer to the approved guidelines manual.
7. Develop and present a power point presentation on the selected project to ?Project Assessment Committee
of the Department? at the agreed dates and stages.
8. A signed hard bound copy of final project report has to be submitted to the department/supervisor at
agreed deadlines.
9. The project work will be graded through a comprehensive assessment rubric. In order to have a prior
knowledge about the different evaluation criteria, you can review the assessment rubric within the
approved guidelines manual.
10. To know further about the course aims and objectives, course overview, rationale and the quality
requirements of the course/project work, please refer to the approved guidelines manual.
Recommended Materials
1) American Psychological Association. (2010). Publication manual of the American psychological association
Washington. DC: American Psychological Association. ISBN-13: 978-1-4338-0561-5
2) Creswell J. W. (2012). Educational research: planning, conducting, and evaluating quantitative and qualitative research (4th
ed.). Boston, MA: Pearson. ISBN: 978-0-13-136739-5.
3) Dawidowicz, P. (2010). Literature reviews made easy: A quick guide to success. IAP.
1) Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
Further Recommended Online Sources
1) www.apastyle.org : The American Psychological Association publishes the APA Publication manual.
2) https://www.jstor.org/ not-for-profit organization helping the academic community use digital technologies
to preserve the scholarly record and to advance research and teaching in sustainable ways.
3) https://www.emerald.com/insight/ : A Global Publisher which actively advances the research and practice of
business and management. Log on to learn how to compose a structured abstract.
4) https://www.onlinemba.com/resources/writing-guide/ Writing Guide for MBA student
Weekly Course Schedule
Week
1
Subject
Activity
Intro /
Familiarization
?
?
?
?
2
Topic Selection
?
?
3
Proposal
Development
4
Review of
Literature
?
?
?
?
?
5
Literature Draft
?
?
?
6
Literature
Presentation
?
?
?
7
Research
Methodology
?
?
?
8
Field
work/methods
?
?
9
Analyze
?
The week is about orientation to the course. The students will develop
contact and rapport with their corresponding supervisors.
Timetable meetings with your supervisor at the start of your
project/research.
Students need to acquaint themselves with the applied nature of the
research project, the bylaws and requirement of the course like ?the
approved guidelines manual?, APA referencing manual, plagiarism
policy etc.
The supervisors will assist the candidates in clearing their doubts
about the bylaws and course requirements.
Students will provide a brief introduction about their field of interest
to the supervisor. The introduction must cover your educational
background, work experiences and the research area which are of
most interest to you.
Preposition the research problem, developing the research questions,
rationale and purpose of the study.
Supervisor will assist the candidate in finalizing the research topic.
The candidates will develop the research proposal of their project.
Supervisor will assist in ensuring that the proposal contains all the
required sections as mentioned in the approved format.
The students will conduct the literature review under the supervision
of their supervisors.
The supervisor will ensure that the students adhere to the scientific
strategies of writing the literature reviews.
The students will prepare their first draft of literature review.
The supervisor will evaluate the quality of review and will advise his
comments and suggestions.
At the end of the week, the students will finalize the hypotheses of
their study.
The students will give a power point presentation on their literature
review to their supervisors.
The supervisor will critically evaluate the presentation and/or provide
constructive feedback.
The student will incorporate the comments in order to finalize his
literature review.
The students will revise the objectives and hypothesis of their work.
The supervisor and student will jointly decide upon the research
design of the study.
The students will develop the questionnaire and submit it to the
concerned supervisor for approval.
The student will prepare for collecting the primary data (if any) and
the approach of secondary data synthesis.
The supervisor will ensure that the approach of data collection is
appropriate to the nature of study.
The students will organize the collected data and decide the suitable
techniques of analysis in consultation with their supervisor.
10
Analysis Drafting
?
?
The student will create the first draft of their analysis.
The supervisor will review to finalize the results and analysis section.
11
Summarizing
?
Draft the chapter 5 under the predefined sections and format as per
the supplied guidelines.
The supervisor will ensure that the required sections like discussion
and conclusion as well as their contents are as per the scientific
standard.
Check and learn with your APA reference guidance on the appropriate
referencing and citation method to use.
Plagiarism check
Drafting and re-drafting each section/chapter.
Revise your title, abstract. Are all your chapters and sections relevant?
Does each section flow into the next? Anything missing?
Correct order and numbering of tables and figures as per the approved
formatting guidelines.
Seeking comments from your supervisors on each draft section/chapter
revising each draft section/chapter in light of the supervisor?s
comments.
Preparing a complete final draft.
Supervisors need to schedule time at the end of writing to proof-read
the whole document.
Final Hard Copy Submission
Power Point Presentation
?
12
Referencing
?
13
Final Draft
?
?
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?
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14
Submission
?
?
MBA Program ? MGT675 Rubric
2019-2020
Business Administration Department
College of Administrative and Financial Sciences
Business Administration Department
Evaluation Sheet- Project- MGT675
Student
Name
Student ID
CRN
Supervisor Name
Evaluator Name
Evaluation Date
Project
Title
Student?s Total Marks
/ 100
Page 1|5
MBA Program ? MGT675 Rubric
2019-2020
Business Administration Department
Weight
Items
Item Weight
Criteria/Section
Excellent
Contents
Very
Good
Good
Poor
Very
Poor
(2.5)
(2)
(1.5)
(1)
(0.5)
Excellent
Very
Good
Good
Poor
Very
Poor
(4)
(3)
Feedback
Score
? The level to which the different sections of
Abstract
5
abstract are in the form of well-developed
paragraphs, which are unified, coherent, concise
and provide logical connections between materials
included?
? The level to which the abstract contains the
sections on background, purpose, research design,
major methods, major findings, implications and
directions for future research?
Contents
(5)
(2)
Score
Feedback
(1)
? The level to which the introduction provides
Introduction
and
Literature
Review
relevant background on existing knowledge gap
and the importance of bridging that gap?
20
? The level to which the review cites an extensive,
up to date, relevant and thorough body of
literature on the topic?
? The level to which the literature offers critical
review, or comparison of different approaches
which reveals any methodological flaws in research
methods, inconsistencies in theories or findings
which need further study?
? The level to which the literature review
unambiguously lead to research question(s),
hypothesis (es), and objective(s)?
Page 2|5
MBA Program ? MGT675 Rubric
2019-2020
Business Administration Department
Excellent
Very
Good
Good
Poor
Very
Poor
(5)
(4)
(3)
(2)
(1)
Excellent
Very
Good
Good
Poor
Very
Poor
(2.5)
(2)
(1.5)
(1)
(0.5)
Excellent
Very
Good
Good
Poor
Very
Poor
(5)
(4)
(3)
(2)
(1)
Score
Feedback
Score
Feedback
Score
Feedback
Contents
Methodology
Outlook
10
? The level to which the methodology contains
details of what, when, where, and how the
research was performed so that other researcher
can repeat the method for similar studies?
? The level to which the methodology is relevant
to each objective, hypothesis, or research
question?
Contents
? The level to which the results of the study are
Analysis and
Results
10
clear, concise, and presented in a logical order for
each objective, hypothesis, or research question?
? The level to which the artwork (tables, figures,
pictures and images etc.) are legible, labelled,
described and referred properly in the text?
? The level to which the study establishes the
validity and robustness of the results in
synchronization with the appropriate analytical
techniques used in the study?
? The level to which the analysis of data is
adequate enough to sufficiently reveal the
significance of the study?
Contents
Discussion
10
? The level to which the discussion is logically and
sequentially presented in a concise manner for
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MBA Program ? MGT675 Rubric
2019-2020
Business Administration Department
each objective, hypothesis and research question
or statement?
? The level to which the findings adequately linked
to relevant literature with proper citation?
Excellent
Very
Good
Good
Poor
Very
Poor
(5)
(4)
(3)
(2)
(1)
Excellent
Very
Good
Good
Poor
Very
Poor
(10)
(8)
(6)
(4)
(2)
Excellent
Very
Good
Good
Poor
Very
Poor
(10)
(8)
(6)
(4)
(2)
Excellent
Very
Good
Good
Poor
Very
Poor
Contents
Conclusions
and
Implications
Score
Feedback
Score
Feedback
Score
Feedback
? The level to which the study draw reasonable
10
conclusions which are consistent with the results
or development of the argument in the analysis?
? The level to which the study identifies and
acknowledges the limitations and does it provide
reasonable directions for future research?
10
Contents
Novelty/
Originality
? The level to which the work represents a novel
approach or findings? Also indicate the level to
which the study have significant theoretical &
practical implications?
10
Contents
Soft Copy
Submission
? The level to which the submitted soft copy
complies the approved guidelines?
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MBA Program ? MGT675 Rubric
2019-2020
Business Administration Department
Contents
Score
(7.5)
Presentation
Delivery
15
TOTAL GRADE
(6.5)
(5.5)
(4.5)
Feedback
(3.5)
The Presenter
? The level to which the presenter presented the
material in a clear and structured manner,
demonstrated time management and was able to
handle the queries.
The Presentation
? The level to which the presentation was concise
& comprehensive with appropriate use of
examples, and techniques etc.
/100
Page 5|5
SAUDI ELECTRONIC UNIVERSITY
COLLEGE OF BUSINESS AND FINANCIAL SCIENCES
Postgraduate Thesis Manual
(For Students and Supervisors)
2020
[Copyright@ Saudi Electronic University]
1. Plagiarism Policy
Regarding Plagiarism, please note the following:
o Student shall submit the report online after Supervisor?s approval.
o Supervisor will check the work for possible plagiarism.
o If the report is acceptable the Anti-plagiarism report shall be generated, which
would be verified and approved that the plagiarism index 25%, the supervisor is requested to
submit the work to the college research committee for review.
o If the college research committee deemed the work to be extensively plagiarized
and violates the University?s ethical rules and regulations, the committee may
recommend the termination of the project and fail the student in the course. No
other chance will be given to the students who are found to be plagiarizing.
2. Formatting of the Project Report
Note: The approved thesis template contains all the settings as per the following guidelines.
You need to simply place your text without changing the format. However for your
reference, the same guidelines are discussed below:
a.
Length, Spacing and Font Size
The Research Project will be ideally between 60 to 80 pages; Times New Roman 1.5 line
spacing and a standard font size of 12 point size. It should be used for the text and front matter
materials except for the title page, chapter headings and tables where different line spacing and
fonts may be used. The print quality should be dark and clean.
b.
Margins
The margins throughout the report or manuscript should be at least 25mm or 1 inch on the right,
top and bottom. The left hand margin must be set to 1.2 inches to allow for binding. See template
also.
c.
Numbers and Percentages
Numbers in texts should be written in ?Arabic numbers?. For instance, chapter 1, chapter 3
table 2.1 or figure 4.1.
d. Version of English
The department recommends the use of US English language. If the candidate is using a spellcheck facility he/she should ensure that it is set to ?US English?. This is very important because
a number of words are spelt quite differently in US English.
e.
Research Project/Thesis Contents
Students are expected to compile their proposals to follow the format shown below:
Preliminary pages:
? Title page
Required
? Declaration Certificate
? Acknowledgement (Optional)
? Table of contents
? List of tables
? List of figures
Required
? Abstract
The text
? Chapter One: Introduction
? Chapter Two: Literature review
? Chapter Three: Methodology
? Chapter Four: Analysis and Results
? Chapter Five: Discussion and Conclusion
? References
? Bibliography
? Appendices
The discussion on what to include within each heading, section and sub-section along with an
example is mentioned in the approved thesis template. Further, you can consult your supervisor
for any clarification on formatting of your project.
3. Evaluation
The Project will be graded through a comprehensive assessment rubric. To learn about the
criteria of evaluation, you can review the rubric at annexure- 1. Therefore, the project will be
evaluated on the basis of quality of project work and its presentation given by the student in
front of a committee consisting of two members between specified dates.
1)
Project Supervisor
2)
Supervisors? Coordinator
PUT HERE THE FULL TITLE OF YOUR THESIS.
THESIS TITLE
Thesis Submitted in Partial Fulfillment of the Requirements for the Award of the
Degree of
MASTER OF BUSINESS ADMINISTRATION
BY
PUT YOUR NAME HERE
COLLEGE OF BUSINESS AND FINANCIAL SCIENCES
SAUDI ELECTRONIC UNIVERSITY
2020
Declaration Certificate
The work entitled, ??Put Your Title of Thesis Here??, embodies the results of the original
research work carried out by me in the College of Administrative and Financial Sciences,
Department of Business Administration Saudi Electronic University. This research work has
not been submitted in part or full for the award of any other degree at SEU or any other
university.
Date: – ______________________
Place: – ______________________
(Signature)
(Full Name of the Candidate)
Acknowledgement (Optional)
The acknowledgement for thesis is the section where you thank all people, institutions, and
companies that helped you complete the project successfully. It is similar to a dedication,
except for the fact that it is formal.
TABLE OF CONTENTS
Chapter 1. Introduction
1.1 General Introduction
1.2 Research Questions
1.3 Research Objectives
1.4 Significance of the Study
1.4.1
Managerial Relevance
1.4.2
Scientific Implications
Chapter 2. Literature Review
2.1 Heading 1
2.1.1
Sub Heading 1
2.1.2
Sub Heading 2
2.2 Heading 2
2.2.1
Sub Heading 1
2.2.2
Sub Heading 2
2.2.2.1
Sub-Sub Heading 1
2.3 Heading 3
2.3.1
Sub Heading 1
2.6 Hypotheses
Chapter 3. Methodology
3.1 Research Approach
3.2 Research Design
Chapter 4. Analysis and Results
4.1.1. Sub Heading 1
4.1.2
Sub Heading 2
4.2 Heading 1
Chapter 5. Discussion and Conclusion
5.1 Discussion
5.2 Conclusion
5.3 Managerial Relevance
5.4 Scientific Implications
5.4 Limitations and Scope for Future Research
References
Appendices
Bibliography
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LIST OF TABLES
Table (2.2.1.1)
Title of Table Here ????????????..??…
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Table (3.2)
Table (4.1)
Table (4.2)
Title of Table Here ??????????????
Title of Table Here ???????????????
Title of Table Here ???????????????
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LIST OF FIGURES
Figure (4.2.1)
Title of Figure Here????????????
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Figure ( )
Title of Figure Here????????????
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Figure ( )
Title of Figure Here????????????
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Abstract
Background: – Summarize the latest knowledge on the issue by presenting a statistic, or a
trend and explain why your topic is important to study. What is need or rationale of choosing
your field of research?
Purpose:-What did you want to find out? Present here the statements of your research
questions. What was your research focused on?
Research Design and Methodology: ? How did you go about finding it? Which research
design you chose and why? What methodology did you use to address the research problem?
Provide crisp description of how and when outcomes were measured, including any
questionnaire/instruments used, when and how the data was collected, and which statistical
methods were used to analyze data and why.
Findings: ? What did you find? What data or outcomes did you observe? What trend or
relation between the variables you established.
Practical Implications: ? Briefly describe how your research findings can be used for policy,
practice, or theory building in your field. Nevertheless, you must state how your findings can
be important for managers and other practitioners in the industry/corporate world.
Originality/Value ? What new or novel knowledge your research contributed to the scholarly
or practitioner world.
Limitations and Future Research Directions:
-What were the main limitations or
constraints that affected your study? Whether these limitations are expected or not, and
whether they are due to research design or due to methodology or of any stage of your study.
Example; there can be issues with sample size and selection, time constraints or limitations
can arise due to absence of previous studies in the field etc.
Further, you must state here the scope for future research in your studied topic. Based on the
results