Description
PAIBOC Questions and analysis
Answer each section with 2-3 complete sentences.
Purpose
What is the purpose of your communication? What do you hope to achieve? What results
do you want?
What is the purpose specifically of sharing the summary paragraph with your
group? How does the article help with the problem the group is facing?
Audience
Who is your audience? Are they inside or outside your community? What are their
expectations? What do they care about? What do they value? What do they know? What
do they need to know? How will they feel about your message? Does your audience
expect to receive your message? Given the purpose, the audience, and the content of
your message, what method of communication is appropriate for sending your message to
this audience: a letter, an e-mail, a text message, a telephone call, a tweet, a blog post, a
message on social networking sites, others (except for smoke signals, carrier pigeons,
messages in a bottle, telegrams, and faxes)?
Your audience is not all Seneca students. Read the scenario I gave you and tell me
who is your specific audience.
Information
Based on your purpose and audience analysis, what information must your message
include?
Here you should tell me the main ideas you got from the article that you want to
share with the students.
Benefits
Based on your purpose and audience analysis, what benefits can you use to meet your
audience?s needs and achieve your purpose?
The group of students you are presenting to have a specific problem.
benefits for them to hearing your summary of the article?
What are the
Objections
Based on your audience and purpose analysis, what objections can you expect from your
audience? What negative aspects of your message must you de-emphasize, or
overcome?
The group of students are diverse and some may have objections to the information
you will present from the summary of the article. What objections might they
have?
Context
How does the context affect audience response? What circumstances?economic,
environmental, legal, and/or organizational?might influence how your audience will
perceive the message?
Context refers to where and how your message will be delivered because that may
have limitations on what you say. For example, will it be in person or online? If
it?s online, you can share a link to the original article.
(Adapted from Business Communication: Building Critical Skills Feb 1 2016 by Kathryn Braun (Author), Kitty O. Locker
(Author), Stephen Kyo Kaczmarek (Author)
http://canmedia.mheducation.ca/college/olcsupport/locker/6ce/LockerBraun6ce_Formatting_Hardcopy_Letters_and_Memos.pdf)
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