Southern New Hampshire University Business Model Canvas Air Pod Discussion

Hypothesis Statements ? Overview and Template
This document contains definitions, examples, and a template to complete for your assignment.
Hypothesis Statements Overview
A hypothesis is a prediction about the relationship between two variables. Hypotheses statements often start as an educated guess
about how one variable affects a second variable. A hypothesis statement must be testable (i.e., you can verify or falsify
with observable evidence).
Most hypothesis are written in the form of an If/Then statements. Examples of If/Then statements are:
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If you drink coffee before going to bed, then it will take longer to fall asleep.
If you get at least 8 hours of sleep, you will do better on tests than if you get less sleep.
If you reduce your consumption of sugar, you will lose weight.
A good hypothesis contains the three elements listed below:
1.
2.
3.
The dependent variable(s): Who or what you can vary or control.
The independent variable(s): Who or what you predict will affect the dependent variable.
What you predict the effect will be.
A good hypothesis statement is written as, IF (the Dependent Variable) THEN (Independent Variable) is affected in a specific way.
Assumptions Versus Hypothesis
There are general differences between an assumption and a hypothesis.
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Assumptions are vague, optimistic, and untestable. Vague = harder to prove or disprove.
Hypotheses must be specific to be tested. You can design experiments to generate data that support or reject your hypothesis.
? 2022. Grand Canyon University. All Rights Reserved.
Here are some examples of assumptions vs. hypotheses:
Assumption
Hypothesis
Independent Variable (IV)
Dependent Variable (DV)
If you drink coffee before going
to bed, then it will take longer to
fall asleep.
Consumption of 500 mg of coffee Caffeine consumption
within 1 hour of bedtime will
delay time to fall asleep by over 30
minutes.
Time to fall asleep
If you get at least 8 hours of
sleep, you will do better on tests
than if you get less sleep.
Students who sleep at least 8 hours Number of hours of sleep
of the night before will improve
test scores by 10%.
Test score improvement
If you reduce your consumption
of sugar, you will lose weight.
Patients who reduce sugar
consumption to below 25 grams
daily for 90 days will experience
2% weight loss.
Weight loss
Sugar consumption over the
next 90 days
Hypothesis Best Practices
Review the examples provided below for tips on writing a strong hypothesis.
Symptom
Fix
Are there vague words like ?some people? or ?customer??
Be specific. Create a well-defined persona defining the specific
demographic group you are targeting.
Can it be measured specifically, or does it contain vague
concepts that cannot be tested?
Create a measurable hypothesis. Eliminate hedging words like
?maybe,? ?better,? ?some,? and convert to If/Then statement.
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Is it actually risky?
If it is not truly risky, it is not relevant and does not need to be
tested right now. (It may get riskier later and resurface.)
Has a second set of eyes looked at it?
Everyone has blind spots. Check your work with another
entrepreneur and ask the person to tighten up the hypothesis to
make sure it is specific, measurable, and realistic.
Part 1 ? Write a Hypothesis Template
Instructions: Select three problem statements and create three versions of hypotheses statements for each of these problems.
Document the problem statement above the chart and complete each row and column as directed in the assignment. Then, write a 250word summary based on the prompt at the bottom of this document.
Problem statement: ______________________________________________________________________
Good Hypothesis
Better Version
Example:
The addition of fresh
water wells within Rio
de Janeiro will help.
Example:
The addition of fresh
water wells within Rio
de Janeiro will increase
citizens’ health.
Best Version
Independent
Variable
1.
Artificial
intelligence
leads to
privacy
violations
Improvement in
artificial intelligence
will increase cases of
privacy violations.
Example:
Example:
The addition of seven fresh Fresh water wells.
water wells in the town of
Rozinho, (near Rio de
Janeiro) will decrease
doctor visits by 20%.
The improvement in
Artificial intelligence
artificial intelligence will
increase cases of privacy
violations by 15%
2.
Artificial
intelligence
Adoption of artificial
intelligence in the
transportation industry
Adoption of artificial
Artificial intelligence
intelligence in the
transportation industry will
3
Dependent Variable
Example:
Amount of doctor
visits.
Unemployment
Privacy violations
3.
causes
increases
unemployment. unemployment.
make 30% of the people in
the industry jobless.
Artificial
intelligence
affects stability
of stock market
Adoption of artificial
intelligence in trading
increases the instability of
stock market by 15%.
Adoption of artificial
intelligence has
increased instability of
stock market.
Artificial intelligence
Instability of stock
market.
Part 2 ? Write a Summary of Your Hypothesis Statement
Write a 250-word description of your final hypothesis statement. Describe the independent and dependent variables, and describe how
you would objectively define a measurable, testable, replaceable, and meaningful hypothesis. How is your hypothesis measurable?
How will you test it?
Technological advancements are necessary evils. They have brought great changes to society while posing various dangers.
Artificial intelligence is a celebrated technology because it has enabled man to perform some tasks he was not able to perform before
with a short period as he does today. The invention of artificial intelligence has made it possible for machines to learn how to perform
tasks automatically based on previous experiences and improve their performance without human inputs. The training of machines
happens by building learning models using available data and various algorithms.
In the first hypothesis, the independent variable is artificial intelligence, while the dependent variable is privacy violations. It is
possible to determine the various cases of privacy violations as a result of the use of artificial intelligence. The hypothesis will be
tested by determining the data security gaps caused by artificial intelligence and how the level of privacy violation they cause. It
would be tested by looking at the various cases of privacy violations within the last five years when the use of AI had increased to the
last ten years when AI was not very common. The data will be collected from various security agencies to determine the number of
cases reported within that time. The hypothesis will be measured by comparing the cases of AI reported within different times of the
past. A 5% level of confidence will test it.
The second hypothesis determines the extent to which artificial intelligence causes unemployment. In this case, the dependent
variable is unemployment, while the independent variable is artificial intelligence. The application of AI in the transport sector causes
job automation. For example, people who used to work as traffic officers have been rendered jobless by the AI to control traffic. The
hypothesis will be tested by determining the extent of unemployment caused by automation in the transport sector. It is measured by
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looking at the areas previously manned or operated by people but are now automated. A literature review will be conducted on the
various transport sector. A 5% level of confidence will test it
Finally, the last hypothesis investigates the impact of artificial intelligence and the stability of the stock market. The
independent variable is artificial intelligence, while the dependent variable is the stock market. In these cases, the hypothesis will be
tested by determining the stability of the stock market with the application of AI and in cases where AI is not applied. A 5% level of
confidence will test it
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Target Market Worksheet
Part 1: Description of Target Market
Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target
market, including customer description, location, behaviors, psychological profile, and other population attributes.
Geography: Our brand is coming to life in New York City. NYC, as we are well-versed in the city’s desired outcome. In
addition, this is the United States most populous urban region.
Demographics: 60 percent of those aged 18?25 and 34 percent of those aged 26?35 use Air Pods, making them the most popular
among this demographic. If we take a closer look at the demographics, we see that 75 percent of students are full-time college
students. This poll is more popular with men than with women; graduate students outnumber undergraduates; and all of the
participants have a business-related major.
Psychographics: People in the US start wearing this gadget in the morning to get their day started at work or school, and then
return to utilizing it in the late afternoon to work off some of the day’s stresses. Working or studying, working out, and going for
a stroll are three of the most popular activities, as we well know. As expected, this confirms our earlier hypothesis. There are a
few solid reasons why AirPods are so popular: they’re lightweight, simple to use, trustworthy, produce reasonable sound-perpound, and bring Siri to life in your ears. Any Bluetooth device, from a smart TV to a smartphone, may be used to link with these
speakers.
Behavioristics: devoted users of cutting-edge technology Everyone is a prospective buyer for the AirPod, which caters to the
broad market. Young or old, it doesn’t matter. iPod users may access a wide range of content, including music, books, and
podcasts. People are drawn to the design because of its simplicity and clean lines. In addition to music, the AirPod may be used
to download books, videos, and the internet, as well.
? 2021. Grand Canyon University. All Rights Reserved.
Part 2: Table
Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc.
Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the
initial target market with some major differences. Complete the table below comparing similarities and differences between the
primary, secondary, and tertiary target markets.
Segmentation
Basis
Demographic
Segmentation
Attributes
Age
Gender
Education
Income
Family Status
Other
Demographic
Attributes
Geography
Psychographic
Country
Region
Environment
(Rural/Urban)
Other Geographic
Attributes
Social
environment
Personality
Primary Target Market Persona Description
18-30 years old
Female and Males
Part Time Student
Household salary $1500
Single
Secondary Target
Market
Tertiary
Target
Market
22-40
22-46
Males and Females
Males and
Females
Bachelors
Bachelors
High Earners
High earners
Newly Married
Newly
Couples
Wedded
Professionals,
Executives and
managers
managers
Often use of credit and debit
United
States/International
NYC
Urban
United States
New York City
U.S and
International
NYC
Urban
Urban
Full Nest II
Lives alone
Middle and Upper
Class
Aspirer
Middle and Upper class
Introverted
2
Upper class
Explorer
Segmentation
Basis
Segmentation
Attributes
Lifestyle
Lifestyle Changes
Other
Psychographic
Attributes
Primary Target Market Persona Description
Relies on Facebook and
Instagram as a social
environment
Online purchasing
Secondary Target
Market
Explorer
Tertiary
Target
Market
Aspirer
resigned
Risk avoiding
Risk loving
Always wants to live free
Efficiency
Behavioral
Purchase Drivers
Purchasing
Behavior
Other Behavioral
Attributes
Speed of service
Hardcore loyal
Hardcore loyal
Sees social media as a place
to chill after a busy day
Self-expression
Advanced
features
recreation
Ambitious and
determined
Part 3: Graphic
Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3
assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste
it in this worksheet or attach it as a separate document.
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Part 4: User Journey Map
This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes
your product or service. You may refer to the topic Resources for more information about journey maps.
Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be
submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the
customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).
Target Group
University Students, Executives, and Managers
Customer Goals
Research, awareness, compare and evaluate, pay, and purchase
Persona
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Name: Anita Woods
Located: in New York City
Job: An experienced photographer
Education: Graphic design
Gender: Female
Age: 24
Relationship: Yes
Lifestyle: She loves to take pictures with her Canon 80D
while listening to music from her air pods, she wants to
process those photos in high quality with a high-tech
laptop, that gives her an opportunity to photoshop.
Motivation: Edit her photos, so she could show them
eventually in a gallery to earn money and develop her
photographic skills.
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BUSINESS MODEL CANVAS – INTRO AND TEMPLATE
? What is BMC? ? It is a one-page template summarizing key aspects of business.
? What does it look like? ? It is a grid of nine boxes, each one addressing a key aspect of
business (see diagram below).
? How do I complete the nine boxes? ? Slide 2 details information required for each box.
? Why is it arranged like that? ? Value proposition is critical to success, so it is centered. The
four left-side boxes focus on operations. The four right-side boxes focus on customers.
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What do I do next?
Slide 3 is a blank template for you to complete.
Complete Slide 3 addressing Slide 2 questions.
Template has three bulleted key elements for
each box. Your business may have more or
fewer key elements in each box. Add or delete
as needed.
Write a summary (just a few words) for each key
element.
Save Slide 3 as PDF or PowerPoint document
using new file name and submit to instructor.
Key
Partnerships
Key
Activities
Cost
Structure
Key
Resources
Value
Proposition
Customer
Relationships
Customer
Segments
Channels
Revenue
Streams
1
PROJECT NAME
KEY PARTNERSHIPS
Who will help you?
KEY ACTIVITIES
How do you do it?
? Who are the people outside
of your organization that you
need to work with?
? What are the most important
motivations for the
partnerships that you are
seeking?
? What key activities does your
value proposition require you
to do internally?
? What activities are most
important for your
distribution channels,
customer relationships, and
revenue streams?
COST STRUCTURE
What will it cost?
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What are the most
important costs in your
work?
What key
resources/activities are
most expensive?
What are the key deadlines
or time constraints?
KEY RESOURCES
What do you need?
?
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What key resources does
your value proposition
require?
Where can you obtain these
resources?
VALUE PROPOSITION
What do you do?
? What core value do you
deliver to your customer?
? What unmet needs are you
satisfying?
? What problem are you
solving?
? In addition to the financial
value, what higher purpose
does your innovation serve?
Customer Segments
Who do you help?
CUSTOMER RELATIONSHIPS
How do you interact?
? What relationship does the
target audience expect you to
establish?
? How can you integrate that
into your work in terms of
cost and format?
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Which customer groups are
you creating value for?
Who is your most important
customer?
DISTRIBUTION CHANNELS
How do you reach them?
REVENUE STREAMS
How much will you make?
? Through which channel does
your audience want to be
reached?
? Which channels work best?
? How much do they cost?
? How can they be integrated
into your and your audiences’
routines?
? For what value are your
audiences willing to pay?
? What and how do they pay?
? How would they prefer to
pay?
? How much does every
revenue stream contribute to
the overall revenue?
2
PROJECT
STUDENT
KEY PARTNERSHIPS
KEY ACTIVITIES
VALUE PROPOSITION
CUSTOMER RELATIONSHIPS
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COST STRUCTURE
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KEY RESOURCES
DISTRIBUTION CHANNELS
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CUSTOMER SEGMENTS
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REVENUE STREAMS
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Dixon
Earnest Dixon, Jr
ENT-436
January 30, 2022
Professor Matthews
Business Model Canvas
This paper aims to establish a business model canvas that shows how firms may solve
real-world business problems by combining human-centered design with technological
advancements. I will flesh out each section of the lean business model canvas. This paper will
comprise the time and potential expenses within Key Partners, Key Activities, and Key
Resources. This paper will also briefly summarize Apple Inc., cost structure, resources,
communication and distribution channels, mode of customer segmentation, and its revenue
streams.
Key Partnerships
Key partnerships denote the chain of the company’s vendors and partners that aid the
businesses and other organizations to operate smoothly. Companies form coalitions to improve
their business models, decrease risk, and obtain resources. For example, the key partners of
Apple Inc. are; the original equipment manufacturers (OEMs), suppliers, wholesale and retail
sellers, and other organizations such as music and record companies.
Cost Structure
The cost structure is the type and relative proportions of costs an organization incurs. All
firms incur fixed or variable charges depending on their operations. They may also encounter
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scale and scope economies. Firms and other business organizations evaluate their cost structures
in the following ways: cost-driven, in which the company lowers all expenditures wherever
viable, and value-driven, which majorly emphasizes generating higher value. The cost structure
of Apple Inc. includes; manufacturing costs, research and development costs, employees’
salaries, and marketing costs (Team, 2021).
Key Activities
Key activities are the vital activities a firm performs to prosper and run successfully.
Diverse organizations concentrate on various tasks such as production, problem-solving, and
network. The company’s key activities will vary based on the type of business it runs. For
example, User Interface design and coding will be essential duties for you as a web developer.
The key activities of Apple Inc. include; hardware design, innovation, marketing, and good
customer service.
Key Resources
Key Resources refers to the critical company’s assets used by the company or an
organization to make their final products. A company’s essential resources include the Physical,
financial, intellectual, or human resources used to make profits and add a competitive advantage
to the company. The key resources of Apple are; company brand, various products launched by
the company, being ahead of the competitors always, and a good working environment (“Apple
business model | How does Apple make money | Strategy and insights,” 2018). The company
obtains its resources from hardware manufactures and through recycling programs.
3
Value Propositions
A company adds value to its customers by addressing a problem or meeting a demand.
When determining what to purchase, customers choose a product or service depending on the
product’s value proposition. Consumers may value products according to; performance, newness,
design, brand, accessibility, price, among other factors. Some of the value propositions of Apple
are advancing personal technology, making user-friendly products, and producing unique
products that stand out in the industry (Caroline, 2016).
Customer Relationships
To win and retain consumers and grow revenue, businesses must develop strong customer
connections. Strong customer relationships significantly impact the clients’ overall experience,
making them feel satisfied with your organization. Consumer relationships, or a good
relationship between customers and Apple Inc., include self-service, automated service, user
communities, and co-creation. Providing customers with a digital experience and a good brand
reputation and loyalty are some of the customer relationships of Apple.
Channels
The company’s channels refer to the media in which organization communicate their value
proposition to clients and other stakeholders regarding their products, distribution, and sales. To
enhance awareness, enable purchase and delivery, provide consumer assistance, and support
other vital commercial tasks, companies can reach out to their consumer groups through
numerous channels, such as web sales, own stores, partner stores, and sellers. (Imke, 2019).
Examples of the distribution channels for Apple are; Apple retail stores, online websites such as
iOS App Store, and Apple music, events, and promotional offers.
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Customer Segments
Customer segmentation is the process of dividing your customers based on specific
characteristics, such as demographics or behaviour, to market to them more effectively.
Companies cannot survive without customers. Thus, companies must identify and understand
their customers, and the company can segment the customers based on common characteristics.
Large markets, businesses, and enterprises, availability of Apple products on various platforms,
and professional users are some of the customer segments of apple.
Revenue Streams
The various avenues from which a firm earns money by selling things or delivering services are
revenue streams. One-time client revenue and ongoing payment revenue are the two revenue
streams. Asset sales, membership fees, advertising, and renting out the usage of a particular asset
can all generate cash. (“Business model canvas ? Organizational behaviour,” 2019). Products
sales, online and media sales, online services, and subscriptions are some of the revenue streams
for Apple Inc.
Summary
Key partnerships denote the network of the company vendors and stakeholders that allows
the businesses and other organizations to operate smoothly. To improve their business models,
acquire resources, and decrease the risk, they need to form alliances. The relationships formed
with others will help the business model work and help the firm succeed in areas that would be
inefficient to achieve. The cost structure is the type and relative proportions of costs an
organization incurs. All firms incur costs due to their operations, whether fixed or variable.
Companies evaluate their cost structure in two ways which are cost-driven and value-driven.
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The cost-driven structure enables the company to lower all expenses wherever feasible while, the
value-driven structure emphasizes higher value generation.
Key activities are the critical tasks a firm performs to prosper and run successfully. Since
different organizations concentrate on various tasks, the key activities will vary based on the
organization’s type of business. The key activities may include producing a service, product, or
mixture of both. Additionally, Key Resources refers to the critical company’s assets required to
run a business, which acts as a building block in any organization. The key resources include
physical, financial, intellectual or human resources. The firm considers these resources to be the
firm’s asset that will support and sustain the firm since the customers can relate with the business
and the firm. The resources will allow the firm to offer a value proposition and maintain
relationships with customers, enabling the firm to earn revenues.
A company adds value to its customers by addressing a problem or meeting demand
through its value propositions. Customers choose one choice over another based on the value of
the proposition when determining what to buy; this will persuade a prospective customer that a
specific product will better address a problem and add more value than other related products.
Also, companies need to establish good customer relationships to gain and maintain customers
and increase revenue. Having strong customer connections makes the company more likely to
influence the whole customer experience. Through communication, supply, and sales, media
ensures the value proposition to consumers. Businesses can get to their clients’ segments through
various channels. The channels may include web sales, own stores, partner stores and sellers,
among many other media.
Customer segmentation is the process of dividing your customers based on specific
characteristics, such as demographics or behaviours, to market to them more effectively.
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Companies need customers to survive. Thus companies must identify and understand their
customers. The company can segment their customers based on their common characteristics.
Revenue streams are the various avenues from which a firm earns money by selling things or
delivering services (Podolny & Hansen, 2020). From the business model canvas, it is evident that
Apple Inc. has developed products that solve global business problems through their humancentered design, innovation, and technological advances.
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References
Apple business model | How does Apple make money | Strategy and insights. (2018, 29
November). Vizologi. https://vizologi.com/apple-business-model-apple-make-moneystrategy-insights/
Business model canvas ? Organizational behaviour. (2019, 27 February). BCcampus Open
Publishing ? Open Textbooks Adapted and Created by BC
Faculty. https://opentextbc.ca/organizationalbehavioropenstax/chapter/business-modelcanvas/
Caroline, B. (2016). Organizational Behavior in Apple Inc. Organizational Behavior in Apple
Inc. https://carolinealbanesesite.wordpress.com/
Imke, S. (2019, 22 August). Key activities and your business model. Business 2
Community. https://www.business2community.com/strategy/key-activities-and-yourbusiness-model-02232678
podolny, J. M., & Hansen, M. T. (2020, November 1). How Apple is organized for innovation.
Harvard Business Review. https://hbr.org/2020/11/how-apple-is-organized-forinnovation
Team, T. (2021). How Does Apple Spend Its Money?. Forbes. Retrieved 2 December 2021, from
https://www.forbes.com/sites/greatspeculations/2019/12/02/how-does-apple-spend-itsmoney/.
BUSINESS MODEL CANVAS – INTRO AND TEMPLATE
? What is BMC? ? It is a one-page template summarizing key aspects of business.
? What does it look like? ? It is a grid of nine boxes, each one addressing a key aspect of
business (see diagram below).
? How do I complete the nine boxes? ? Slide 2 details information required for each box.
? Why is it arranged like that? ? Value proposition is critical to success, so it is centered. The
four left-side boxes focus on operations. The four right-side boxes focus on customers.
?
?
?
?
?
What do I do next?
Slide 3 is a blank template for you to complete.
Complete Slide 3 addressing Slide 2 questions.
Template has three bulleted key elements for
each box. Your business may have more or
fewer key elements in each box. Add or delete
as needed.
Write a summary (just a few words) for each key
element.
Save Slide 3 as PDF or PowerPoint document
using new file name and submit to instructor.
Key
Partnerships
Key
Activities
Cost
Structure
Key
Resources
Value
Proposition
Customer
Relationships
Customer
Segments
Channels
Revenue
Streams
1
PROJECT
STUDENT
KEY PARTNERSHIPS
KEY ACTIVITIES
VALUE PROPOSITION
CUSTOMER RELATIONSHIPS
?
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Original Equipment
manufacturers
Content and agreements
Other organizations i.e.,
record companies
suppliers
The most important
innovation is to maintain
high level innovation
Having a mindset that
challenges standards and
conventions
COST STRUCTURE
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Manufacturing costs
Employees and staff salaries
Sales and marketing
products
Worldwide operations
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Hardware design
Innovation
Marketing products
Ensure customer
satisfaction
Customer support
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To advance personal
technology
User friendly products
Produce unique products
that standout in the
industry
To provide excellent
customer service
To be the most valuable
brand globally.
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Good relationship between
the customers and apple
company
Providing customers with
digital experience
Good brand reputation and
loyalty
Customer self service
Recycling programs
KEY RESOURCES
DISTRIBUTION CHANNELS
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Company brand
Various products launched
by the company
Being ahead of the
competitors always
Hardware manufactures
Recycling programs
?
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Apple retail stores
Online websites such as iOS
App store and Apple music
Events and programs
Promotions and offers
CUSTOMER SEGMENTS
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Large market
Businesses and enterprises
Professional users
REVENUE STREAMS
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Products sale
Online and media sales
Online services and
subscriptions
iPhone sales generates big
revenue followed by online
services and Mac sales
respectively of the overall
revenue.
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