I have copied and pasted the requirements below. It is a 5-6 page paper as well as a 15 slide presentation with speaking notes. Please see the instructions for bidding. Thank you for taking the time to read through the requirements
Purpose of this Assessment
The final assessment for this competency is a plan that will explain how your strategy connects to your community from several vantage points, including financial ramifications and impact of the current leadership structures, and explains how this new strategy will create an improvement in your community. The purpose of this assignment is to develop the components of strategic fundamentals, including organizational performance. You will, however, create a business scorecard to analyze
organizational performance in a later competency. A need can be defined as any opportunity improving health, welfare, and/or morale in a community. The business you select now may be used for two other competencies: Competitive Advantage and Implementing and Monitoring Business Plan.
Items Required for Submission
1. A five- to six-page Strategic Fundamentals Plan
2. A 15 to 20 slide voice over presentation to describe the Strategic Fundamentals Plan
Step ONE: Preparation
Review the materials provided to you regarding this competency. The analysis and research from this competency will be used for the other strategy competency work that you will do, especially your final summative assessment for the BBA degree.
Reflect on the community that you live in. Consider techniques and strategies you can bring to add value (financial, environmental, intrinsic, etc.) to your community based on an existing need.
It is permissible to determine a business that you would like to develop throughout the three strategy competencies (Strategic Fundamentals & Environment, Competitive Advantage, and Business Plan) to assist with resolving a need within your community.
Do some research about the business you have chosen using credible, academic resources. You will include them as references in both the plan and PowerPoint, but also cite them throughout your analysis as supporting information for your proposal.
Develop a plan for your proposed project to structure your analysis. You will need to write a clear and concise plan with about one paragraph for each of the following sections (and subsections):
1. Introduction: Clearly explain the problem your new business is trying to solve and state why this is the right strategy at the right time to provide value to your community. Support the viability of this business by showing demographic data, using the appropriate government data sources, designated with a .gov indicator on their websites.
2. Role of strategy: How does the positioning of the new business increase value?
3. Techniques used to formulate the positioning: What steps will be necessary to develop this new business?
4. Industry analysis: What is the state of the industry overall? What is its history and what are future expectations for the industry as a whole?
5. SWOT analysis: What are the strengths, weaknesses, opportunities, and threats for your particular business? Include a graphic as a visual summary. Microsoft Word Smart Art has templates that may be used.
6. Strategic-Planning Process: Discuss the following steps in the strategic-planning process:
A. How will you determine the organizations mission and goals? How do you justify your organizations mission and goals?
B. What are the strengths and weaknesses for your particular business?
C. Which one of the follows strategies from the competency will you implement for your particular business? Recall the Porters Key Strategies and Ghemawats AAA Global strategies, including:
Cost leadership
Differentiation
Focused cost leadership
Focused differentiation
Adaptation
Aggregation
Arbitrage
D. How will you implement the companys strategy? Recall the implementation strategies you read, including:
Tactical
Operational
Contingency
Crisis Planning
7. Financial Considerations: What are the financial ramifications related to your new business? How might your proposed strategy impact current leadership structures?
8. Organizational Structure: How could the organizational structures reposition to promote innovation and creativity that would result in greater organizational effectiveness and efficiency?
9. Conclusion: Summarize the key points you have made in a single paragraph with clear, concise, positive, language.
Step TWO: Write Plan
Write a five- to six-page Strategic Positioning Plan using APA citation format. Use at least three sources from your research.
Step THREE: Prepare Voice-Over Presentation
Create a 15-20 slide voice-over presentation to provide more detail to your Strategic Positioning Plan. Use this opportunity to add more detail, eye-catching graphics, and interesting facts about your plan that you could not include in your written plan.
Step FOUR: Complete Checklist for Submission
Before you submit your work, check to see if you have met the criteria noted below. Did you:
? Clearly and succinctly state the problem the new business (or repositioning of an existing business) is trying to solve, and why this is the right strategy at the right time to provide value to your community?
? Use demographic data from .gov sources?
? Clearly and accurately describe the role of strategy and the techniques used to formulate its positioning?
? Include an industry analysis and SWOT analysis (with a graph)?
? Describe how the three steps in the strategic-planning process apply to your product?
? Discuss the financial ramifications and impact on current leadership structures?
? Indicate how the organizational structures might reposition to promote innovation and creativity, leading to organizational effectiveness and efficiency?
? Present sophisticated comparisons and contrasts of the benefits and consequences of multiple approaches or options in the overall analysis?
? Demonstrate sophisticated innovative thinking consistently by transforming ideas or solutions into an entirely new form through connection and synthesis?
? Make sure that the plan is well researched and uses at least three sources from the competency as well as three sources from student research?
? Provide resources that are effectively used and properly referenced?
? Consistently integrate ideas from alternate, divergent, or contradictory perspectives or ideas in the plan?
? Proofread your plan to ensure that it is logical, well-written, and of the required length? Spelling, grammar, and punctuation are accurate?
? APA formatting standards are followed; citations and reference page are correct?
? Create a Voice-Over presentation with 15 to 20 slides, and any visual/graphical representations that illustrate your analysis using SWOT, and state the story of the analysis in an interesting way?
Step FIVE: Submit Your Work
? Your completed files should be submitted through the Final Assessment page of your competency.
? Please note, for files smaller than 10MB (e.g., most Word documents), use the corresponding +UPLOAD STUDENT FILE button to upload your Final Assessment documents. For larger files of any type (e.g., voice over PowerPoint files, video presentations), please use the optional TEXT EDITOR to provide a URL where your tutorial faculty can download your file.
? How you create a download URL is up to you, but various free online providers, including Google Drive and Dropbox, offer this service. Please make sure that the URL you provide can be accessed by anyone with the link. For further instructions on how to create public links for uploaded files, consult the support pages for your chosen provider.
Scoring Rubric for Final Assessment
Criterion EMERGING DEVELOPING PROFICIENT EXEMPLARY
Plan Introduction Does not state or provide a vague description of the problem the new business or repositioning of an existing business is trying to solve.
Does not state or provide a vague description of why this is the right strategy at the right time to provide value to your community.
Fails to show appropriate
demographic data. Somewhat states the problem the new business or repositioning of an existing business is trying to solve, and somewhat states why this is the right strategy at the right time to provide value to your community. Shows demographic data. States the problem the new business or repositioning of an existing business is trying to solve, and states why this is the right strategy at the right time to provide value to your community.
Shows demographic data using .gov sources. Clearly and succinctly states the problem the new business or repositioning of an existing business is trying to solve, and states why this is the right strategy at the right time to provide value to your community.
Shows demographic data using .gov sources.
Plan – Strategies Plan fails to include or minimally describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis;
(3) The three steps in the strategic- planning process ;
(4) The financial ramifications and impact on current
leadership structures; (5) How the organizational structures might reposition to promote innovation and creativity, leading
to organizational Plan somewhat describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis;
(3) The three steps in the strategic- planning process;
(4) The financial ramifications and impact on current
leadership structures; (5)How the organizational structures might reposition to promote innovation and creativity, leading to organizational Plan adequately describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis (includes a graph);
(3) The three steps in the strategic- planning process;
(4) The financial ramifications and impact on current
leadership structures; (5) How the organizational structures might reposition to promote innovation and creativity, leading
to organizational Plan clearly and accurately describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis (includes a graph);
(3) The three steps in the strategic- planning process;
(4) The financial ramifications and impact on current
leadership structures; (5) How the organizational structures might reposition to promote innovation and
creativity, leading
effectiveness and efficiency. effectiveness and efficiency. effectiveness and efficiency. to organizational effectiveness and
efficiency.
ILO: Analysis Presents little or no comparison and contrast of the benefits and consequences multiple approaches or option in the overall analysis. Presents partial comparison and contrast of the benefits and consequences multiple approaches or option in the overall analysis. Presents adequate comparison and contrast of the benefits and consequences of multiple approaches or options in the overall analysis. Presents sophisticated comparison and contrast of the benefits and consequences of multiple approaches or options in the
overall analysis.
ILO: Innovative Thinking Does not make Does not make connections among alternative ideas or solutions through synthesis. Demonstrates partial innovative thinking rarely transforming ideas or solutions into an entirely new form through connection and synthesis. Demonstrates adequate innovative thinking sometimes transforming ideas or solutions into an entirely new form through connection
and synthesis. Demonstrates sophisticated innovative thinking consistently transforming ideas or solutions into an entirely new form through connection
and synthesis.
Research and The plan fails to The plan uses Research is The plan is well
Resources and use or uses fewer fewer than three sufficient to researched and
ILO: Embracing than three sources sources from the support the plans uses at least three
Contradictions from the competency and/or conclusions and sources from the
competency and/or fewer than three uses at least three competency as well
fewer than three sources from sources from the as three sources
sources from student research. competency as well from student
student research. Although as three sources research.
Attribution is attribution is from student Resources are
missing, or sources present, some research. effectively used
given are poorly statements are Attribution of and properly
chosen. Does not unsubstantiated, resources is referenced.
integrate ideas and the sources of generally Consistently
from multiple some ideas are supported. integrates ideas
alternate, unclear. Rarely Sometimes from alternate,
divergent, or integrates ideas integrates ideas divergent, or
contradictory from alternate, from alternate, contradictory
perspectives or divergent, or divergent, or perspectives or
ideas. contradictory contradictory ideas in the plan.
perspectives or perspectives or
ideas in the plan. ideas in the plan.
Writing The plan lacks The plan is The plan is logical, The plan is logical,
Mechanics clarity and may be somewhat logical well-written, and of well-written, and of
confusing; too long and well-written; the required the required
or short. Numerous too long or short. length. There may length. Spelling,
Purpose of this Assessment
The final assessment for this competency is a plan that will explain how your strategy connects to your community from several vantage points, including financial ramifications and impact of the current leadership structures, and explains how this new strategy will create an improvement in your community. The purpose of this assignment is to develop the components of strategic fundamentals, including organizational performance. You will, however, create a business scorecard to analyze
organizational performance in a later competency. A need can be defined as any opportunity improving health, welfare, and/or morale in a community. The business you select now may be used for two other competencies: Competitive Advantage and Implementing and Monitoring Business Plan.
Items Required for Submission
1.A five- to six-page Strategic Fundamentals Plan
2.A 15 to 20 slide voice over presentation to describe the Strategic Fundamentals Plan
Step ONE: Preparation
?Review the materials provided to you regarding this competency. The analysis and research from this competency will be used for the other strategy competency work that you will do, especially your final summative assessment for the BBA degree.
?Reflect on the community that you live in. Consider techniques and strategies you can bring to add value (financial, environmental, intrinsic, etc.) to your community based on an existing need.
?It is permissible to determine a business that you would like to develop throughout the three strategy competencies (Strategic Fundamentals & Environment, Competitive Advantage, and Business Plan) to assist with resolving a need within your community.
?Do some research about the business you have chosen using credible, academic resources. You will include them as references in both the plan and PowerPoint, but also cite them throughout your analysis as supporting information for your proposal.
?Develop a plan for your proposed project to structure your analysis. You will need to write a clear and concise plan with about one paragraph for each of the following sections (and subsections):
1.Introduction: Clearly explain the problem your new business is trying to solve and state why this is the right strategy at the right time to provide value to your community. Support the viability of this business by showing demographic data, using the appropriate government data sources, designated with a .gov indicator on their websites.
2.Role of strategy: How does the positioning of the new business increase value?
3.Techniques used to formulate the positioning: What steps will be necessary to develop this new business?
4.Industry analysis: What is the state of the industry overall? What is its history and what are future expectations for the industry as a whole?
5.SWOT analysis: What are the strengths, weaknesses, opportunities, and threats for your particular business? Include a graphic as a visual summary. Microsoft Word Smart Art has templates that may be used.
6.Strategic-Planning Process: Discuss the following steps in the strategic-planning process:
A.How will you determine the organizations mission and goals? How do you justify your organizations mission and goals?
B.What are the strengths and weaknesses for your particular business?
C.Which one of the follows strategies from the competency will you implement for your particular business? Recall the Porters Key Strategies and Ghemawats AAA Global strategies, including:
?Cost leadership
?Differentiation
?Focused cost leadership
?Focused differentiation
?Adaptation
?Aggregation
?Arbitrage
D.How will you implement the companys strategy? Recall the implementation strategies you read, including:
?Tactical
?Operational
?Contingency
?Crisis Planning
7.Financial Considerations: What are the financial ramifications related to your new business? How might your proposed strategy impact current leadership structures?
8.Organizational Structure: How could the organizational structures reposition to promote innovation and creativity that would result in greater organizational effectiveness and efficiency?
9.Conclusion: Summarize the key points you have made in a single paragraph with clear, concise, positive, language.
Step TWO: Write Plan
?Write a five- to six-page Strategic Positioning Plan using APA citation format. Use at least three sources from your research.
Step THREE: Prepare Voice-Over Presentation
?Create a 15-20 slide voice-over presentation to provide more detail to your Strategic Positioning Plan. Use this opportunity to add more detail, eye-catching graphics, and interesting facts about your plan that you could not include in your written plan.
Step FOUR: Complete Checklist for Submission
Before you submit your work, check to see if you have met the criteria noted below. Did you:
?Clearly and succinctly state the problem the new business (or repositioning of an existing business) is trying to solve, and why this is the right strategy at the right time to provide value to your community?
?Use demographic data from .gov sources?
?Clearly and accurately describe the role of strategy and the techniques used to formulate its positioning?
?Include an industry analysis and SWOT analysis (with a graph)?
?Describe how the three steps in the strategic-planning process apply to your product?
?Discuss the financial ramifications and impact on current leadership structures?
?Indicate how the organizational structures might reposition to promote innovation and creativity, leading to organizational effectiveness and efficiency?
?Present sophisticated comparisons and contrasts of the benefits and consequences of multiple approaches or options in the overall analysis?
?Demonstrate sophisticated innovative thinking consistently by transforming ideas or solutions into an entirely new form through connection and synthesis?
?Make sure that the plan is well researched and uses at least three sources from the competency as well as three sources from student research?
?Provide resources that are effectively used and properly referenced?
?Consistently integrate ideas from alternate, divergent, or contradictory perspectives or ideas in the plan?
?Proofread your plan to ensure that it is logical, well-written, and of the required length? Spelling, grammar, and punctuation are accurate?
?APA formatting standards are followed; citations and reference page are correct?
?Create a Voice-Over presentation with 15 to 20 slides, and any visual/graphical representations that illustrate your analysis using SWOT, and state the story of the analysis in an interesting way?
Step FIVE: Submit Your Work
?Your completed files should be submitted through the Final Assessment page of your competency.
?Please note, for files smaller than 10MB (e.g., most Word documents), use the corresponding +UPLOAD STUDENT FILE button to upload your Final Assessment documents. For larger files of any type (e.g., voice over PowerPoint files, video presentations), please use the optional TEXT EDITOR to provide a URL where your tutorial faculty can download your file.
?How you create a download URL is up to you, but various free online providers, including Google Drive and Dropbox, offer this service. Please make sure that the URL you provide can be accessed by anyone with the link. For further instructions on how to create public links for uploaded files, consult the support pages for your chosen provider.
Scoring Rubric for Final Assessment
Criterion EMERGING DEVELOPING PROFICIENT EXEMPLARY
Plan Introduction Does not state or provide a vague description of the problem the new business or repositioning of an existing business is trying to solve.
Does not state or provide a vague description of why this is the right strategy at the right time to provide value to your community.
Fails to show appropriate
demographic data. Somewhat states the problem the new business or repositioning of an existing business is trying to solve, and somewhat states why this is the right strategy at the right time to provide value to your community. Shows demographic data. States the problem the new business or repositioning of an existing business is trying to solve, and states why this is the right strategy at the right time to provide value to your community.
Shows demographic data using .gov sources. Clearly and succinctly states the problem the new business or repositioning of an existing business is trying to solve, and states why this is the right strategy at the right time to provide value to your community.
Shows demographic data using .gov sources.
Plan – Strategies Plan fails to include or minimally describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis;
(3)The three steps in the strategic- planning process ;
(4)The financial ramifications and impact on current
leadership structures; (5) How the organizational structures might reposition to promote innovation and creativity, leading
to organizational Plan somewhat describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis;
(3)The three steps in the strategic- planning process;
(4)The financial ramifications and impact on current
leadership structures; (5)How the organizational structures might reposition to promote innovation and creativity, leading to organizational Plan adequately describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis (includes a graph);
(3)The three steps in the strategic- planning process;
(4)The financial ramifications and impact on current
leadership structures; (5) How the organizational structures might reposition to promote innovation and creativity, leading
to organizational Plan clearly and accurately describes the following: (1) The role of strategy and the techniques used to formulate the positioning; (2) Industry analysis and SWOT analysis (includes a graph);
(3)The three steps in the strategic- planning process;
(4)The financial ramifications and impact on current
leadership structures; (5) How the organizational structures might reposition to promote innovation and
creativity, leading
effectiveness and efficiency. effectiveness and efficiency. effectiveness and efficiency. to organizational effectiveness and
efficiency.
ILO: Analysis Presents little or no comparison and contrast of the benefits and consequences multiple approaches or option in the overall analysis. Presents partial comparison and contrast of the benefits and consequences multiple approaches or option in the overall analysis. Presents adequate comparison and contrast of the benefits and consequences of multiple approaches or options in the overall analysis. Presents sophisticated comparison and contrast of the benefits and consequences of multiple approaches or options in the
overall analysis.
ILO: Innovative Thinking Does not make Does not make connections among alternative ideas or solutions through synthesis. Demonstrates partial innovative thinking rarely transforming ideas or solutions into an entirely new form through connection and synthesis. Demonstrates adequate innovative thinking sometimes transforming ideas or solutions into an entirely new form through connection
and synthesis. Demonstrates sophisticated innovative thinking consistently transforming ideas or solutions into an entirely new form through connection
and synthesis.
Research and The plan fails to The plan uses Research is The plan is well
Resources and use or uses fewer fewer than three sufficient to researched and
ILO: Embracing than three sources sources from the support the plans uses at least three
Contradictions from the competency and/or conclusions and sources from the
competency and/or fewer than three uses at least three competency as well
fewer than three sources from sources from the as three sources
sources from student research. competency as well from student
student research. Although as three sources research.
Attribution is attribution is from student Resources are
missing, or sources present, some research. effectively used
given are poorly statements are Attribution of and properly
chosen. Does not unsubstantiated, resources is referenced.
integrate ideas and the sources of generally Consistently
from multiple some ideas are supported. integrates ideas
alternate, unclear. Rarely Sometimes from alternate,
divergent, or integrates ideas integrates ideas divergent, or
contradictory from alternate, from alternate, contradictory
perspectives or divergent, or divergent, or perspectives or
ideas. contradictory contradictory ideas in the plan.
perspectives or perspectives or
ideas in the plan. ideas in the plan.
Writing The plan lacks The plan is The plan is logical, The plan is logical,
Mechanics clarity and may be somewhat logical well-written, and of well-written, and of
confusing; too long and well-written; the required the required
or short. Numerous too long or short. length. There may length. Spelling,
errors in spelling, grammar, and/or punctuation.
Limited, if any, adherence to APA standards. Some errors in spelling, grammar, and/or punctuation. APA standards are somewhat followed but with numerous errors. be one or two minor errors in spelling, grammar, and/or punctuation. APA formatting standards are followed with a few
minor errors. grammar, and punctuation are accurate. APA formatting standards are followed; citations and reference page are correct.
Voice-Over Creates a Voice- Creates a Voice- Creates a Voice- Creates a Voice-
Presentation Over presentation Over presentation Over presentation Over presentation
Creates a with few if any with slides using with 15 to 20 slides with 15 to 20 slides
Voice-Over slides using visual visual or graphical using visual and using targeted
or graphical representations graphical visual and graphical
representations related to the representations to representations to
related to the Strategic illustrate the illustrate the
Strategic Positioning Plan; Strategic Strategic
Positioning Plan; tells some of the Positioning Plan; Positioning Plan;
fails to tell any of story of the tells the story of tells the story of
the story of the analysis. the analysis in an the analysis in an
analysis. appropriate way interesting and
thoughtful way.
