Overview
Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.
Instructions
1. Explain what a Competitors Profile Matrix (CPM) is and what is the purpose.
2. With Coca-Cola being your target company, prepare a Competitors Profile Matrix that includes Coca-Cola, Pepsi, and Dr. Pepper.
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