Strategy and Positioning Analysis Part 1

-Create a 1050 word written positioning statement that identifies:*Your organization’s product/service*Your target market*How your product solves the target market’s needs*What makes your organization different from its competitionInclude at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.Format your assignment consistent with APA guidelines.Strategy and Positioning Analysis Part 1MKT/421July 7, 2016This is what we have for a topic.Strategy and Positioning Analysis Part 1Over the past decade, many individuals have been frightened from tragic scenes, such as mass shootings, random crimes and home invasions. These events have been effecting American citizens throughout the country causing them to seek protection for themselves and their families. Each state has different laws regarding carrying a concealed weapon, however California has some of the strictest laws in the country. Due to the legal system constantly changing laws regarding owning and carrying a weapon, many California citizens are currently seeking the purchase of a handgun for concealed carry purposes. The Smith and Wesson M&P Shield 9mm or M&P .40 S&W is on the list of one of the top 20 handguns owned by concealed carry owners in America. The following information will review specifics regarding this firearm, including background, industry, product of service, the SWOT analysis of the organization and offering, the competitive analysis, the target market, the needs that cause this population to buy, and a positioning statement.