Describe the internal context of the company. For instance, what are the companys valuable
resources and capabilities? What are the companys core competences? Is its internal
organization, operations, systems and processes consistent with its environment and strategy?
How has it been performing and how do you assess its future financial/strategic health?
What implementation challenges do you anticipate? How would you ensure successful results?
If you could implement only one of your recommendations, which would be it and why?

