Description
Hi all,
Your midterm is coming up next week. Here
are the topics in advance. I’m looking for
well-written short essays for three of the
following questions (You may choose which
ones to write about).
Here is my advice for success on this
midterm:
1. Take some time to research each
topic. Brainstorm a few key points
and examples and save notes /links/
images for you to use as sources.
2. Once you have reviewed your notes
on each question, take the three that
you feel you have the best examples
or conclusions for.
3. Write an outline for each question
with an introduction, your main
ideas /examples, and a conclusion.
4. Take some time to write the majority
of your answers in advance.
5. As you take the midterm, spend the
time proofreading and refining your
work as well as including a works
cited section at the bottom of each
answer.
Short Answer Topic 3 – (Approx. 500 Words)
Please identify which question you have
chosen:
1. Describe each of the fundamental
elements of direct marketing in your own
words. Use examples to enhance your
description of each element.
2. Explain what is meant by the term CLTV
(Customer lifetime value). Why is this
formula important to a marketer?
3. Describe the difference between a house
list, a response list, and a compiled list.
Use examples for each list.
4. What are three examples of unstructured
data? How can they be used for
marketing campaigns?
5. How does a marketer create a customer
persona? What are the benefits of
creating one?
6. What are two ways to improve ROI on a
digital or direct marketing campaign?
Justify your answers with specific
examples.
7. Describe two examples of data you can
collect to carry out market segmentation
by behaviour.
8. Why is it important for direct marketers
to understand consumer motivations
when creating an offer? What can drive
these motivations?
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