Description
Behavior Change Project: Part 1
Use the Theory of Planned Behavior to identify factors that influence intention to engage
in a NEW health behavior.
In 1-page (Times New Roman or Arial, 11 or 12 pt. font), apply the Theory of Planned
Behavior to change your intention to engage in a new health behavior. Single- or doublespaced is fine, but I recommend single-spaced to make sure you can get everything on
one page. You are not allowed to use examples discussed in depth in lectures or in-class
assignments. If you?re unsure about what kind of behavior you should use for this project,
please check with me or the TAs first. I suggest choosing a health behavior that you care
about in your own life, as it will be easier to reflect on your beliefs and the norms
surrounding that behavior.
In this project, you will discuss each construct of the Theory of Planned Behavior and
how these constructs influence your intention to engage in that behavior. An ‘A’ paper
will provide more than one example of each construct. For example, you should discuss
multiple behavioral beliefs about the consequences of engaging in the behavior and
evaluations of those beliefs. Recall that it is these two constructs–behavior beliefs and
evaluations–that influence attitudes, which in turn shapes behavioral intention.
Remember to be specific in describing the behavior you intend to engage in, including
specific information about context, time, etc. when describing intent. See “Value
Expectancy Theories Part 2 ” and your text (chapter 4) on how to describe intentions. It is
insufficient to say “I intend to exercise more.”
Finally, you should use the correct vocabulary associated with the theory when
describing the construct–like facilitating and inhibiting factors– that affect your
perceived control.
Grading Criteria to be met (see the rubric as well:
1. Clearly states the new behavioral intention. (YES)
2. Clearly describe subjective norms and their components that influence intention.
(YES)
3. Clearly describes attitudes and their components that influence intention. (YES)
4. Clearly describes perceived control and its components that influence intention. (YES)
5. Uses correct spelling and grammar and is approx.1-page (and no more). (YES)
Some things to consider:
1. Remember that attitudes, subjective norms, and perceived control are themselves
formed from other factors. You should identify these factors for each construct (e.g., the
behavioral beliefs about binge eating, the behavioral evaluation of binge eating, and how
they come together to form your overall *attitude* about binge eating).
2. When developing strategies to change your intention to engage in a new behavior (e.g.,
healthy eating, less Netflix binging, exercising more), you can target attitudes and norms
about both the old behavior and the new behavior to increase intention to engage in the
new behavior.
3. I suggest organizing your project into four paragraphs: (1) stating your intention and
describing (2) attitudes, (3) subjective norms, and (4) perceived control.
Value Expectancy
Theories: An Introduction
and Critique Part 2
Do we really know what we value?
Value Expectancy
? Defining perceived benefits and costs tricky.
? Do not assume benefits are fungible
? Sometimes assigning financial benefits can backfire
Value Expectancy
Keeping Dan Ariely?s video in mind, what do you
think the effect of a financial incentive on weight loss
might be? Think about the social, physical, or
financial benefits.
?Financial incentive strategies for maintenance of weight
loss: results from an internet-based randomized
controlled trial?
Participants in the direct payment condition were eligible to
receive US$2.80 each day their transmitted weight was at
goal. For example, a participant who chose a weekly goal of
-0.5 lb a week and succeeded in achieving their goal weight
each day for 12 weeks would earn US$2.80 for 7 days a
week for 12 weeks for a total of US$235.
Value Expectancy
?
?
?
Sometimes assigning $ amount can backfire.
There are other ?benefits? we might pursue that would be
more effective at motivating behavior
Health promotion efforts might benefit from paying more
attention to status
? The appetites (the black horse)
? The mind (the charioteer)
? Thymos (the white horse)
The Tripartite theory of the soul: the appetites,
the mind, and thymos.
https://aeon.co/essays/was-francis-fukuyama-the-first-man-to-see-trump-coming
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