UofM Graphic Design Essay

2022/2/11 ??8:38
Nonprofit Appeal & Infographic
Nonprofit Appeal & Infographic
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Due Saturday by 11:59pm
Points 100
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Nonprofit Appeal & Infographic
Your assignment is to draft a fundraising appeal for a nonprofit of your choice. This document builds your
organization?s case for support and is used to motivate potential donors to give to your organization. This
assignment is worth 20 points.
Guidelines
Tell your organization?s story.
Build your organization?s case for support. Why should someone donate to your cause?
Address the following:
Who is your organization?
What is the problem the organization is trying to solve? What is the proposed solution?
What are the organization?s plans for the future? What are their goals?
How will donations be used to reach these goals and objectives?
How can the donor participate? How much money is needed?
Infographic
Because an appeal includes visual elements in addition to persuasive copy, your nonprofit appeal must
include an infographic that helps tell the nonprofit?s story and how donations will be used. Make sure to
keep the infographic simple and substantiated by your research. Include a call to action. Make a sketch
of the infographic before you create it online. Consider the visual design principles and pay special
attention to the following:
Adequate font size
Easy to read font type (sans serif)
Consistency with font and visuals
Sharp contrast between the font color and background text
You will need to cite your sources using footnotes on the infographic that correspond with the references
on your APA reference sheet. Find and cite the original sources (e.g., cite the CDC for statistics about
drowning rather than the USA Swimming website that cites the CDC). You do not need to cite
information that is general knowledge (e.g., once you have diabetes, you have to monitor your blood
sugar several times a day).
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Nonprofit Appeal & Infographic
On a separate page of the document you will also need include the following information:
Need: An explanation of what need your infographic would fulfill for the nonprofit.
Target: who your audience is and what you are trying to educate this group about or what you would
like to inspire this group to do.
Distribution: explain how you plan to share the infographic in the appeal
Measurement: how could you evaluate the results and impact of your infographic?
Determine what tool you will use to create your infographic. You may use PowerPoint to complete the
assignment. Piktochart (http://piktochart.com/) and InDesign are also acceptable and will need to
submit these files in PDF format.
References: APA Style
Academic paper not published in a journal or conference
Rees, S. (1998). Effective nonprofit advocacy. Retrieved from
http://www.nonprofitresearch.org/usr_doc/16986.pdf
(http://www.nonprofitresearch.org/usr_doc/16986.pdf)
Blog post*
*You can only cite a blog post for topics such as product comparisons. Most topics will require original
sources (books, journal articles, research websites such as the CDC).
Gallicano, T. D. (2008, April 16). Which is better: a Facebook group or a Facebook
fan page? Message posted to http://prpost.wordpress.com/2008/04/16/which-is-better-a-facebook-groupor-a-facebook-page
Edited book
Grunig, J. E. (1997). A situational theory of publics: Conceptual history, recent
challenges, and new research. In D. Moss, T. MacManus, & D. Vercic (Eds.), Public relations research:
An international perspective (pp. 3-48). London: International Thomson Press.
Newspaper article, online*
*You can only cite a newspaper for topics such as product comparisons. Most topics will require original
sources (books, journal articles, research websites such as the CDC).
Cha, A. E. (2008, September 19). Public anger over milk scandal forces China?s hand:
To head off blame, government offers aid, allows debate. The Washington Post. Retrieved from
http://www.washingtonpost.com/wp-dyn/content/article/2008/09/18/AR2008091803914.html
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Nonprofit Appeal & Infographic
Website*
*For most topics, you will only be able to use websites that originally produce research, such as the
Mayo Clinic. An example of an exception would be for an infographic that encourages a donation and the
source could be the nonprofit organization?s explanation of how far a donation goes. Another example of
an exception would be a product comparison.
Centers for Disease Control and Prevention. (2011). Calcium and bone health. Retrieved from
http://www.cdc.gov/nutrition/everyone/basics/vitamins/calcium.html
If there is not a date, use ?n.d.? in parentheses.
Nonprofit Rubric
Criteria
Letter
Letter:
–Tells a story
–Builds a case for support.
Ratings
45 pts
Full
0 pts
No
Marks
Marks
45 pts
–Gives a clear picture of the organization.
–Details the current problem and solution
–Explains how donations will be used.
Infographic
— Clearly illustrates data from the nonprofit organization
— Adequate font size
— Easy to read font type (sans serif)
45 pts
Full
0 pts
No
Marks
Marks
45 pts
— Consistency with font and visuals
— Sharp contrast between the font color and background text
–Cites sources
Explanation
Need: An explanation of what need your infographic would fulfill for the nonprofit.
Target: who your audience is and what you are trying to educate this group about or
what you would like to inspire this group to do.
Pts
10 pts
Full
0 pts
No
Marks
Marks
10 pts
Distribution: explain how you plan to share the infographic in the appeal
Measurement: how could you evaluate the results and impact of your infographic?
Total Points: 100
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